In this final edition of The Spin for this week you'll learn if sales have been good at Prada, Hugo Boss and Zalando (care to guess?) and hear about a wildly original shopping experience that employs performing actors as its salespeople. And at 9am EST today Yeezy will make a big reveal. Happy Friday and enjoy both the read and your weekend. Best, Christopher


Profitable pair. It has been a busy week for earnings reports and two more major fashion companies released theirs yesterday. Thanks to a 2 percent rise in overall sales and Patent Box tax relief, Prada saw a 46.6 percent rise in profits for the first half of the year to €155 million. The one possible red flag in the report was that Prada's sales were up everywhere but China (paywall) – a market where its competition such as Kering and LVMH have been thriving of late. Meanwhile, Hugo Boss saw overall profit rise 3 percent to €76 million but the company trimmed its full-year earnings estimate slightly due to declining sales in the US.

Kicks countdown. A mysterious clock that is counting down to 9am Eastern Daylight Time today appeared on the websites of both Adidas Yeezy and Yeezy Supply yesterday – and immediately had sneakerheads buzzing in anticipation. Although neither site explained exactly what would happen at the magic hour it will clearly be a product drop or major announcement. As of last night the top guesses were a new sneaker model or a restock of several styles that have already sold out.


Oodles of orders. Online retailer Zalando is another company that issued an earnings report yesterday and Q2 was so positive that it raised its profit outlook for the year. The number of active customers rose 15.2 percent to 28.3 million – a record high – and visits to the site were up more than 34 percent. Zalando also had a record number of orders in Q2, 36.1 million. As a result, revenues for the period rose about 20 percent to €1.8 billion.

Greatest hits. To mark the 20th anniversary of its first collaborative collection with a notable name – which was with architect Michael Graves – Target will launch a limited collection of 300 items from 20 of the more than 175 partnerships that have followed since. The reissues will include apparel, accessories and home decor from the likes of Stephen Spouse, Rodarte, Missoni, Anna Sui and 16 others. The so-called Anniversary Collection arrives in stores on September 14.

Shopping and a show. Showfields, a store in New York that showcases direct-to-consumer brands in a physical space, has changed the retail game with an immersive live experience that combines theater and shopping. Called House of Showfields, the free but ticketed 20-minute event (paywall) employs actors who portray fictional characters that interact with the shoppers-cum-audience and talk about the products they're peddling. Artists have also created special sets/spaces for the event that encourage people to wander and explore. Tickets to the July performances were all reserved before it even opened, which has prompted the retailer to extend the run through September 3.


Just redo it. Nike, which just released its third "Stranger Things" collaboration, is switching up its marketing team. Under Armour vet Adrienne Lofton has been hired as VP of marketing for North America while Nicole Hubbard Graham is expanding her role to be VP of global category and Nike direct marketing. Other changes happening in the department include Gino Fisonatti moving to the newly created role of VP of global brand creative, among others.

The Master at The Met? Unverified rumors are swirling that the late Karl Lagerfeld will be the subject of the 2022 annual spring fashion exhibition at The Costume Institute at The Metropolitan Museum of Art in New York. Curator Andrew Bolton is said to be helming the retrospective but as it's the museum's policy not to discuss future exhibitions the exciting news remains as hearsay.

Popular Posen. Designer Zac Posen has gotten a lot of press of late. In addition to being one of the 20 featured designers in the aforementioned Target Anniversary Collection, he is launching a Zac Zac Posen shoe line with licensee Titan Industries next spring and created a stunning hand-beaded cape that producer Jordan Roth wore to the opening of "Moulin Rouge" on Broadway on July 25. And this summer he is spending a lot of his downtime cooking with friends on Long Island.


is a product
delivered to you by | Imprint