Welcome to today's edition of The Spin. An EU court released a decision yesterday regarding online privacy that could have a great effect on etailers and more and more consumers are willing to buy used clothing according to a new study. Things are looking brighter in Japan – and Japanese stores – after weeks of washouts and a 1960s hippie fashion favorite has come roaring back. Enjoy the read – and your Tuesday. Best, Christopher


Like = liable. A European Union court ruled yesterday that companies that use Facebook's "Like" button on their site – many of which are etailers – can be held liable for collecting the personal data that is then transferred to the massive social network and that they must inform visitors that Facebook will access this data. Critics said this exchange of information could violate privacy laws. The case stems from a German consumer body suing the online shop Fashion ID for breaking personal data protection rules through its use of the button.


A smaller Crew. Troubled retailer J. Crew has eliminated (paywall) dozens of jobs – the exact number is not known – from its corporate office in New York in an effort to get itself back on track. The cut affected the namesake brand only and not sister label Madewell and included both filled and open positions. J. Crew has also just been called out in a study by Green America for failing to reveal what chemicals it uses in the production of its clothes. The report also reprimands Urban Outfitters and Forever 21 for the same lack of transparency.

Buyer's remorse. A new study by the French sustainable brand Patatam reveals the changing attitude of shoppers. It says that one in five British women admit to feeling guilty when they buy something new and that 68 percent of the respondents would gladly purchase secondhand pieces, which is up from 45 percent just three years ago. Another option is to rent clothes instead of buying them, a consumer movement that is gaining more and more traction.


Rain, rain go away. Yesterday Japan's national weather agency declared that this year's rainy season in Tokyo and nearby areas is finally over – welcome news for retailers there. Starting June 7, it was eight days longer than average, 30 days longer than last year's and especially harsh this time – Tokyo only had 44 hours of daylight in the month of July with an average of less than three hours per day from June 27 to July 16. The rotten and wetter weather, which also included below average temperatures, kept shoppers away from stores and had a negative effect on the sale of summer clothes.

Biased bank? Rhode Island-based jewelry brand Alex and Ani is suing its bank, Bank of America Corp, for $1 billion in damages. The entirely female-run company alleges that the bank fraudulently declared that it had defaulted on a $50 million line of credit and is now attempting to bankrupt the brand because it "wants the women out of power at Alex and Ani." Bank of America denies the charges and points out that it recently pledged $50 million in support of women-owned businesses backed by Tory Burch's foundation.


Pep for Puma. Puma has signed (translated by Google) Manchester City coach Pep Guardiola to be a new brand ambassador. As part of the sponsorship he will wear Puma on and off the field, appear in promotional campaigns and work with Puma Football to develop new apparel and shoes. Puma is already the official outfitter of his team.

Heave-ho to Hurley? According to Reuters, Nike is looking to unload Hurley International, the surf brand it acquired in 2002 for an undisclosed amount. Sources say the athletic giant is exploring its options for Hurley, which could include selling the company outright. In general, surfwear sales have softened among non-surfers as they now prefer athleisure looks.


Rainbow resurgence. Brands from Stella McCartney and Gucci to Zara have helped bring tie-dye looks back into fashion this summer. So much so that online searches for "tie-dye shirts" rose by 900 percent between May and June and new workshops in the technique are being offered by companies for DIY-ers. But why the return of this signature hippie look now? Some suspect it's due to all the divisiveness in the world at the moment, which is reminiscent of the turbulent late 1960s.


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