Jul
 01
 2019



Christopher

Hello,

Welcome to a new week and a new edition of The Spin. The RealReal's recent IPO was real success and millions marked a major milestone in queer history yesterday in New York – complete with amazing outfits. ASOS is generating multiple headlines and Kenzo has a new creative director. Happy Monday and enjoy the read. Best, Christopher



markets

Excellent IPO. Stock of the online secondhand retailer The RealReal soared 44.5 percent on Friday after it made its initial public offering that raised $300 million. It priced its shares at $20, which was above the expected $17 to $19. The positive move is further proof that preowned fashion is more than just a trend these days. Currently valued at $25 billion, this booming segment is predicted to become larger than fast fashion by 2028.



Proudly a part of it. Millions of people and hundreds of fashion brands marked the 50th anniversary of the Stonewall Riots at the World Pride event in New York City yesterday, which officially started at noon and never wrapped until after midnight. Among the many participants were PVH Corp (press release) and Betsey Johnson, who are all capitalizing on embracing queerness.





brands

Embracing the new generation... Online retailer ASOS is reaching out to the young generation by offering both new virtual reality (VR) models and a new search filter that highlights its "environmentally conscious clothing, accessories and living items." The so-called Responsible Edit shows its merchandise that is made from recycled goods and sustainable fibers. It's the latest sign of a fast fashion brand joining the green movement.



... with Simba style. In other ASOS news, the retailer has is launching an exclusive range that celebrates the forthcoming remake of the movie "The Lion King," which opens on July 19. Featuring men's, women's and unisex items, the collection includes pieces with beloved characters and motifs from the story. It will be available starting tomorrow.





people

Keen for Kenzo. Felipe Oliveira Baptista, the former creative director of Lacoste from 2010 to 2018, has been named as the new head designer of Kenzo. Parent company LVMH made the announcement (paywall) yesterday, less than a week after former creative directors Carol Lim and Humberto Leon showed their final collection for the label at Paris Fashion Week. Baptista's first Kenzo collection will be for Fall 2020 and will be unveiled in February.



Kim's keeping Kimono. Although she has been accused of cultural appropriation by the mayor of Kyoto (and many others) for her new shapewear line called Kimono, Kim Kardashian West refuses to change its punny name. After receiving social-media backlash in the form of #KimOhNo, she has defended her choice and says that she will never offer the traditional Japanese robes as part of the new label.





retail

Preferring pets. Robinsons Retail Holding, a giant store conglomerate in The Philippines that runs Topshop and Dorothy Perkins there, is downsizing its fashion stable and may exit the sector altogether, As it closes stores, it is aiming to focus on pets, health and beauty instead. Its stock climbed today after its owner made the announcement.





last

British baseball. The New York Yankees and Boston Red Sox baseball teams playing in overseas games in London this past weekend not only drew the attention of Prince Harry and Duchess Meghan but may have launched a new very American fashion trend there: wearing team-themed baseball caps. Many a Brit has been spotted wearing a Yankee cap, despite the fact that they know very little about the sport itself.







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