For the first time ever, Amazon has revealed sales figures for its marketplace in Germany - most likely by accident. We also tell you, why a European court refuses to protect Adidas’ three stripes as a trademark, and present two former tech executives, who are trying to shake up the luxury online market. Enjoy the read and feel free to share! Best, Ulrike.


Oooops. US online giant Amazon has revealed (in German) sales figures for the marketplace at Amazon.de - possibly by accident. In an email intended to entice German Amazon sellers for the US market, Jeff Bezos claims that amazon.com generates seven times as much revenue as amazon.de, with only half the number of merchants. Combined with data from Amazon’s annual letter to shareholders, the GMV of Amazon.de can be calculated to be €17.67 billion which amounts to (paywall; translated by Google) about 27 percent of the German eCommerce market, with sellers’ gross turnover at €10.25 billion.


Three stripe dilemma. After a decade long dispute, Adidas has lost its attempt to broaden the trademark protection for its three stripes. The European Union General Court, the second highest court, has decided that the 3 stripes, applied in any direction, lacks the requisite distinctiveness within the entire 28 member union to be trademarked. Nevertheless, the German company retains protection for its slanted three stripe logo and could still appeal to the higher court of justice.

These are the Champions. Thanks to 90s nostalgia, the Italian brand Fila as well as America's Champion label are hot once again. Fila currently thrives on collaborations with trendy brands such as Fendi, with sales exploding 205 percent between 2016 and 2018. Champion, which is owned by Hanesbrands, is also enjoying a favorable moment. The convergence of three trends has sent the label to new heights: logos are in vogue, throwback gears have returned, and streetwear is all the rage.


Cracked China. US apparel giant VF Corporation has partnered with Alibaba Group's Tmall Innovation Center (TMIC) to adapt its products to the desires of Chinese consumers, based on data-driven analytics derived from Alibaba’s 654 million active users on Tmall and Taobao. China is currently VF’s fastest growing market, worrying some analysts because of China’s slowing growth and rising household debt levels.

Pole position. Dubai-based developer Damac is is in pole position to buy the Italian fashion house Roberto Cavalli. Two additional offers for the group are being considered by the bankruptcy court. One is by Renzo Rosso's OTB, the owner of Diesel, Marni and Maison Margiela; the other by Bluestar Alliance, which owns Tahari, Bebe and Catherine Malandrino. Damac is considered the front runner, though, since it is (paywall) already a partner of Cavalli.


Safe and sound. This week, former Snapchat executive Imran Khan and his wife Cate, who previously worked for Quidsi, launched Verishop, a multi-label online luxury marketplace for apparel, home goods and cosmetics. Verishop currently offers selected items from about 160 names, which the company buys directly from brands to avoid counterfeits and build trust with suppliers and clients alike.


New chapter. In August, Joanne Crevoiserat will take (paywall) the CFO position at Tapestry. The Abercrombie & Fitch alumnus replaces (press release) Kevin Wills, who recently left and reemerged as the CFO of Pilot Flying J Travel Centers. Joanne Crevoiserat has 30 years of retail experience at companies like Abercrombie & Fitch, Kohl's, Walmart and Filene's. At Tapestry, she will direct the financials of the entire portfolio including Coach, Kate Spade and Stuart Weitzman.

Leaving Schiesser. After 16 years at Schiesser, COO and CFO Karl-Achim Klein will leave (paywall; translated by Google) the German underwear specialist by year’s end. The 52-year-old, who has been a member of Schiesser’s executive board since 2005, steered the group through several difficult times, including its sale to Delta Galil in 2012. Starting in 2020, Klein intends to devote himself to new projects. Schiesser will name a successor at a later date.


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