Jun
 06
 2019



Ulrike

Hello,

Welcome back to The Spin! Amazon has been particularly busy this week, launching a virtual lipstick try-on test and its first influencer collection in the US, while setting up physical pop-up locations for digital brands in the UK. We also tell you, how several brands approach greener (and more interesting) retailing for the future. Enjoy the read and feel free to share! Best, Ulrike



tech

Facing Amazon. US online giant Amazon has partnered with L’Oreal to bring the cosmetics company’s augmented reality app, Modiface, to a broader audience. The project is launching in the high-volume lipstick category this week, allowing Amazon’s mobile customers to virtually try-on colors by L’Oreal and several partner brands in real-time via live video or photos.


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retail

The helping hand. In an effort to help start-up brands grow their high street presence, Amazon plans a year-long pop-up pilot in the UK. At ten physical locations in different cities, over 100 small online businesses will be invited to open “click-and-mortar” pop-up shops. According to Amazon, all of the proceeds will go to the merchants. The US online giant also announced a £1 million fund to create more than 150 full-time apprenticeships.



A bid farewell. German Intersport-subsidiary Voswinkel, which operates 74 sport stores, is looking (translated by Google) for a new owner. Interested parties can submit bids for the Bochum-based company, which is under self-administered restructuring (in German), until July 17. Potential investors can restrict their bids to particular stores.



Kik to the rescue. On June 1, insolvency proceedings were opened against the assets of the insolvent operating company of Miller & Monroe’s sales division in Germany, Vidrea Deutschland GmbH. As part of the process, all 160 Miller & Monroe stores in Germany will be closed (paywall; translated by Google). Retail giants Kik, Tedi and Woolworth have already shown interest (in German) in about half of the network. Until their leases expire, the remaining 80 stores might be operated by Vidrea’s Dutch parent company.





brands

First drop. Paola Alberdi, who has about 1 million followers on Instagram, is the first influencer to sell product through Amazon’s new mobile-only fashion initiative, The Drop. Her limited-edition collection launched at noon on Wednesday, with availability for 30 hours. As soon as orders are in, Amazon will produce the items, (image gallery) avoiding overproduction. More drops from influencers like Emi Suzuki, Sierra Furtado, Leonie Hanne and Patricia Bright are already in the pipeline…



Creative contribution. With its new multi-year presence at the Axtell Soho building in London, US apparel giant VF corporation has created an experimental, sustainably designed showcase for some of its top brands including Timberland, The North Face, Vans and Kipling. Key features (paywall) include custom video walls, avatar-based mannequins and interactive touch screens.





markets

Going greener. Over in Korea, retailers are stepping up their eco game. The Pangyo branch of Hyundai Department Stores is currently holding an eco-fair with 20 brands selling environmentally friendly products. Coinciding with the World Environment Day (June 5), it is scheduled to run until June 9. Meanwhile, the Shinsegae Department Store will run an eco-market at its Gangnam store in Seoul until June 23.





people

From Guess to JC Penney. US department store chain JC Penney has named Victor Ejarque Lopez SVP and GMM for women’s apparel, effective June 10. Lopez succeeds Jodie Johnson, who led the ailing retailer in April to join Fenton-based shoe company Footwear Unlimited Inc as executive vice president of merchandising, digital and strategy. Lopez previously worked (press release) in the same position for Guess Inc. At JC Penney, he will report to EVP and CMO Michelle Wlazlo.







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