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ANZEIGE



 May
 24
 2019



Ulrike

Hello,

Welcome back to The Spin! Amidst continuing store closures around the world, two massive mall projects are getting much publicity. We also tell you the average price points for influencer posts on social media - and which surprise guest is expected to attend Walmart's next shareholders' meeting. Due to Monday's Memorial Day holiday in the US, we will be back next Tuesday. Enjoy your weekend, Ulrike



people

Split leadership. To push its digital business, Zara-owner Inditex has proposed (press release) COO Carlos Crespo for the CEO position, effective July. Since 2011, the job has been held by Pablo Isla. If approved by the board, Crespo will report to Isla who continues as Executive Chairman of the group, which also holds the Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe brands.





retail

Embrace the enemy. Following the nationwide rollout of its return service with US department store chain Kohl’s, Amazon plans to install self-service Amazon Hub Lockers in about 200 locations of US fashion discounter Stein Mart, starting this June. Those kiosks allow customers to pick up packages as well as leave returns, potentially increasing foot traffic at Stein Mart. Since Kohl’s missed Q1 expectations, experts have started to doubt the effectiveness of the Amazon connection, though.



Meet me at the mall... Although Hamburg’s city center is plagued by increasing vacancies, French mall developer Westfield-Unibail-Rodamco just laid the foundation (paywall; translated by Google) for a new mega mall. The 419,000m² Westfield Hamburg-Überseequartier, scheduled to open in 2022, will feature (image gallery) 200 shops, 40 restaurants, entertainment and leisure concepts, 650 apartments and offices as well as three hotels and a cruise terminal.



...or ride through it. Over in Singapore, the newly redesigned Funan Mall (video) is getting lots of publicity for its its massive “Tree of Life” featuring 20 retail pods that showcase a variety of participating brands, a climbing wall and an urban farm - as well as its 200m bike path allowing customers to ride right through it.





tech

Face Off! As concerns about data privacy continue to grow in the US, Amazon shareholders have rejected two proposals to ban the sale of Amazon’s facial recognition software, Rekognition, to law enforcement and governments. To ease worries, Amazon just installed a webform for people to report abuse of the controversial technology.





brands

Supreme, or not Supreme! An Italian company successfully markets products that look like and cost about the same as the supremely successful New York City-based skatewear brand. Supreme Italia even opened a new flagship store in Shanghai. How is that possible? Renowned German trade magazine TextilWirtschaft investigates (paywall; translated by Google).





markets

The price of likes. To provide some transparency in the influencer marketing process, the marketing software platform Klear has surveyed more than 2,500 influencers across Instagram, Youtube and Facebook. Its influencer pricing report illustrates the payment rates for sponsored posts by nano, micro, power and celebrity influencers, ranging from $100 to $3,857 per post.





last

Surprise guest. Walmart staff invited Bernie Sanders, who is a workers’ advocate (press release), to the company’s annual meeting on June 5. The Vermont senator and presidential candidate is expected to introduce a shareholders’ proposal (paywall) to give hourly workers a seat on the company's board, which would require Walmart to consider its 1.5 million hourly US workers when nominating candidates. Walmart’s nine-member board includes Stephen J. Easterbrook, CEO of McDonald’s; Marissa Mayer, former CEO of Yahoo; and three members of the Walton family.







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