Welcome to a new week and a new edition of The Spin. Amazon is making its delivery times even faster and Puma has good reason to celebrate thanks to an exceptional Q1 performance. Like some of its competitors, Forever 21 is giving up on China and a young Austrian might just be fashion's next big star. And in the gun-loving USA, accessories and apparel that can conceal a weapon are doing booming business. Enjoy the read. Best, Christopher


One day less. Aside from issuing quarterly numbers that were very impressive, including a 17 percent increase in revenue to $59.7 billion, Amazon announced last week that it will soon give free one-day shipping to Amazon Prime subscribers instead of the two-day service it currently offers. The online behemoth will invest $800 million to implement the change this year. Shares of competitors Target and Walmart fell on Friday in the wake of the news.

Total withdrawal. After announcing on Thursday that would stop selling online in China starting today, fast fashion retailer Forever 21 has confirmed (paywall) that it will abandon the Chinese market entirely and close all of its physical stores there soon. It's the second time it has withdrawn from China – it initially started selling there in 2008, later left and then relaunched there in 2011. The exit is the latest example of a foreign affordable brand throwing in the towel in China as Asos and Topshop no longer sell there anymore either.

Change of plans. American Apparel, which had announced that it would return to physical retail by opening a flagship on Melrose Avenue in Los Angeles, has put that plan on hold for the time being. The now online-only company, which formerly had a network of 100 stores in the US before it went bankrupt and was sold to Gildan Activewear, said it wants to focus on and expand its online presence instead. It did not provide a new launch date for the store.


Quality quarter. Puma reported "the best quarter Puma has ever seen" on Friday with net profit up 40 percent compared to the previous year to €94.4 million. Sales in Asia and America rose by double digits and apparel was the athletic giant's biggest category grower. The company's decision to increase its inventory to combat the US-China trade war also paid off handsomely.

Coming home. Designer Johnson Hartig staged the first Los Angeles–based fashion show for his 18-year-old brand Libertine on Friday night. Attended by a slew of celebrities such as Marilyn Manson and Dita Von Teese, the showcase of the women's and men's fall 2019 collection was styled by B. Akerlund and marked the label's homecoming to its native LA. Rodarte, another L.A. brand, also opted to show there instead of New York earlier this year.


Rising stars. Austrian designer Christoph Rumpf won (paywall) the top prize at the 34th annual Hyères International Festival of Fashion and Photography over the weekend. Now in his fourth year at university, the young designer was awarded (in French) the Première Vision Grand Prize and its €20,000 purse for his men's collection that is mostly made from repurposed textiles that he found at flea markets. Two other prizes were given to Swiss-Chinese designer Tina Schwizgebel-Wang and Irish headwear designer Róisín Pierce.

Untimely end. Tales Cotta, a 26-year-old Brazilian male fashion model, died on Saturday after he collapsed on the runway while walking in a show at Sao Paulo Fashion Week. Shocked onlookers watched as emergency crews removed him from the catwalk. The cause of his death is still to be determined.


Fashion meets firearms. A fashion show took place at the annual National Rifle Association convention in Indianapolis, Indiana on Saturday. Featuring more than a dozen female models, the show featured products such as leg holsters and specially made handbags that allow women to conceal the fact that they are carrying a gun. Also shown: jeans, jackets and yoga leggings that flatter while allowing the wearer to secretly pack a pistol.


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