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 Mar
 28
 2019



Ulrike

Hello,

Welcome back to The Spin! Today we check out, which fashion company just saw its stock jump 10 percent, which US retailers offer the best apps, and why a simple renovation might not be enough for department stores to gain an edge in today’s competitive market. We also tell you, which influencer has just won a trademark case - and which US metropolis might be the next to ban fur. Enjoy the read and feel free to share! Best, Ulrike



brands

Movin' on up. Following a strong Q4 (press release), US fashion company PVH saw its stock jump more than 10 percent after Q4 in after hour trading. The company beat expectations on outstanding growth with Tommy Hilfiger, across all product categories and regions. Calvin Klein, which is regrouping after giving up its 205W39NYC luxury collection, delivered a healthy quarter with particular strength in Europe.



Chiara's case. Serendipity Srl, the corporate arm of fashion blogger and influencer Chiara Ferragni’s namesake brand, has won a trademark case - at third instance - before the Court of Justice of the European Union. The dispute ensued in 2015, when Ferragni (paywall) was blocked to register her full name by Dutch CKL Holdings NV, which owns the rights to "Chiara" in the Benelux countries for apparel and accessories. CKL argued that Ferragni’s registration would lead to consumer confusion. Apparently, the CJEU did not agree. CKL might still appeal.





retail

Do you love me now?! To combat their current decline, large US department store chains have ramped up efforts with expensive renovations, But a sexy facelift might not be enough to entice shoppers back into stores. To add interesting new features, leaders like Macy's and Nordstrom also look to the development and/or purchase of innovative new concepts and the installment of new technologies.



More than rock'n roll. Under its new owner, famed LA retailer Fred Segal plans worldwide expansion. The brand-licensing agency Global Icons, which acquired a majority in Fred Segal for an undisclosed sum, plans (press release) to grow its 18-months-old Fred Segal apparel and accessories collection (paywall), open additional stores in international markets, and expand its licensing business with new segments like home decor and accessories. The CAA and TGP Capital-owned investment firm Evolution Media maintains a minority stake.





tech

Service agent app. Working like a virtual costumer service agent, The Home Depot’s app was named top in its class by Forrester Research. In addition to item mapping and inventory availability, the app also offers AR, 360 degree views and video buying guides. Cosmetics chain Sephora came in second for its consistent design, easy-to-use search function, and interactive look section, followed by Walmart’s bundling options for complementary products and detailed store maps, and Target for its predictive search and robust filtering capabilities.



Fast pass to fashion. The new fast fashion rental service TheFashionPass is specifically targeting young influencers, who continuously need new clothing for their frequent posts. Offering fashionable and affordable party looks, the company just made headlines for suing its exemplar, RentTheRunway, for monopolizing the fashion rental market through their exclusive purchase agreements with brands like Citizens of Humanity, Fifth Label and Blank NYC.





markets

Mink-free metropolis. New York Council Speaker Corey Johnson, who represents the garment district and might run for mayor, just proposed a bill to ban the sale of fur apparel in New York. Although fake fur has recently come under fire for its environmental impact, Johnson intends to protect animals from unnecessary killing. The bill would affect about 130 fur businesses in the city, which currently employ about 1,100 people and plan to fight hard to save their livelihoods.



Killing me (not so) softly. According to the Humane Society, more than 100 million animals are killed each year for their fur. San Francisco and Los Angeles have already banned fur apparel, and major luxury fashion brands such as Armani, Burberry, Coach, Diane von Furstenberg, DKNY, Gucci, Ralph Lauren, Stella McCartney and Versace have also gone fur-free. Meanwhile, furriers counter that animal furs are sustainable, environmentally friendly products.







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