Welcome back to this new edition of The Spin. Today we are contemplating the future. Social platform Pinterest is preparing for its IPO in America while British apparel businesses are girding for the worst, a no deal Brexit. Meanwhile we are reflecting on Chanel's continuity, following the demise of Karl Lagerfeld. On a lighter note, last night was Oscar night in Hollywood, the hottest red carpet event of the year. Enjoy the read. Best, Caroline.


Hot IPO. Pinterest, the platform for online images searches, has discreetly filed (paywall) for an IPO, according to the Wall Street Journal. The company, which launched in 2010, is seeking a valuation of $12 billion and is aiming for a June listing. Pinterest has more than 250 million monthly users. The social media platform is smaller that other networks such as Facebook and Instagram but it is a powerful tool for reaching new customers, looking for new styles and brands.

No deal preparation. British fashion companies are steeling themselves for a no deal Brexit. They are shifting their operations abroad. Universal Works, a menswear brand selling all over Europe, is for example, establishing part of its distribution network to Portugal to avoid tariffs. As the March 29 departure date approaches, big companies are creating war rooms, where key executives gather to make tactical decisions, get ready for inevitable delays in importing goods and generally strive to survive the chaos.


The day after. Can Chanel flourish without Karl Lagerfeld? The day following the announcement of his death, professionals were wondering about the afterlife of Chanel. However several big retailers are betting on (paywall) the robustness of Chanel's business model. The Kaiser is dead, but the brand lives on. Chanel has an unrivaled influence over its key retail partners: the brand dictates (paywall) how many popular items those retailers can buy, where shops are located, the size of dressing rooms...Prestige is in its DNA.

Three days after. Fashionistas are already all eyes on the Paris fashion week but they will not forget Daniel Lee's moment in Milan, last Friday. The shy newly appointed creative director of Bottega Veneta made (paywall) a splash with the Phoebe Philo customers. The alum of Phoebe Philo's Celine brought to the Italian brand the modern, minimal aesthetic appeal that they were craving for. Plus he injected a sense of modernity into Bottega Veneta's iconic Intrecciato weave. What's not to love?


The last swan. Marella Agnelli, the widow of Giovanni Agnelli, the famous scion of the house of Fiat, has died (paywall). She was 91. The Italian princess, with a few other wealthy and beautiful ladies, Babe Paley, Lee Radziwill...were members of Truman Capote's social posse. The writer called them his swans. The influencer of her time was known (paywall) as a photographer and a textile designer. She was the very incarnation of style. Often appearing in Vogue, she was named to the International Best Dressed List Hall of Fame in 1963.

The nose. The long time editor of Vogue Paris, Carine Roitfeld is reinventing (paywall) herself as a nose. She is papering Paris with 4000 posters during its Fashion Week to present her impending new brand: Carine Roitfled Parfums, a collection of 7 gender less fragrances. The editor, 64, completely nude, staring out the window, introduces fragrances inspired by love stories originated in 7 cities around the world. Carine Roitfeld, who is also the founder of CR Fashion Book (paywall) is extending her brand.


No department store. Neighborhood Goods is coming to New York. The Texan startup, which describes itself as a modern alternative to the department store concept, just closed a second round of $8.8 million in seed money. Three months after the opening of his first shop in Plano (Texas), its co-founder Matt Alexander is announcing yet another store in New York. His concept? Showcase a dozen online cult brands on a rotating basis. Allswell, Draper James...are some of the participating brands.


Showtime. It was showtime last night at the Dolby theater in Los Angeles for the 91st Academy Awards. Glen Close, star of the movie, The Wife, arrived onto the red carpet in a 42 pound golden dress, with matching cape, thanks to Carolina Herrera. There were also plenty of tuxedos and evening jackets, the preferred Oscar outfit of Awkwafina (in Dsquared), Amy Poehler (in Alberta Ferretti) and Elsie Fisher (in Thom Browne). Billy Porter, champion of the gender fluidity ethos, wore a black velvet tuxedo with a full skirted gown.


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