Welcome to today's edition of The Spin. American Eagle is Europe bound, Missguided is being sued by a celeb, Celine is making over its stores and Samsung has a host of new devices that will undoubtedly boost mobile shopping. And, for those of you keeping score, Burberry is the latest fashion brand to put out a product that people find offensive. Best, Christopher


Flying to Europe. US retailer American Eagle Outfitters is entering the European market it announced yesterday. The youth-driven retailer – its target customers are 18 to 25 – will initially bring its namesake brand and Aerie lingerie label to Europe by opening stores in Ireland this summer. Those will be followed with the launch of EU-based e-commerce and physical stores in Germany, Switzerland, Austria, the Czech Republic, the UK and the Netherlands over the next three years. The deal is the result of a licensing agreement with AEO EU, which is headed by Sunil Shah.


See you in court. Fast fashion retailer Missguided is being sued by Kim Kardashian West for using her name and likeness to sell its knockoffs of her outfits and turning her into "an unwitting and unwilling spokesperson for their products." The star is asking for no less than $10 million in damages from the company, which has a "Shop Kim K" section on its website. The specific charges include trademark infringement since her name is trademarked and violating her right to privacy.


Regretting the rope. In the latest instance of a major fashion brand causing offense, Burberry has issued a formal apology for showing a hoodie with neck strings that were shaped like a noose at its recent runway show and removed the item from its collection. The brand was called out for the questionable design on Instagram by Liz Kennedy, the model who wore it on the catwalk under duress after she objected to it backstage. The piece, which creative director Ricardo Tisci claims was nautical inspired, looked like it was glamorizing suicide said Kennedy.

Retail re-do. The first Celine store to be redone by creative director Hedi Slimane debuted on New York's Madison Avenue this week and its aesthetic clearly reflects his. Resembling an industrial-inspired art gallery, the shop's interior features lots of stone, stainless steel, pale reclaimed wood and contemporary artworks. Celine's other stores across the world soon will be refitted in the same style.

Turning ten. British streetwear brand Palace, whose fall 2018 collaboration with Ralph Lauren was a first for the latter, is marking a decade in business this year – and celebrating its continuously snowballing success. The London-based brand started as a skate label but has since emerged as one of the hottest and most hyped casual men's brands on the market. Its spring 2019 collection hits its stores and webshop on Friday.


Debuting devices. Samsung revealed its latest products at its Unpacked event in San Francisco yesterday. Among the new devices that customers will use for mobile shopping in the coming months are the Galaxy S10 smartphone series and the Galaxy Fold, a phone that folds up, as well as three smart watches. The company also said it will start selling its new smart speaker by this April.


Freckles fury. Zara has unleashed the wrath – or in other cases, support – of Chinese social media users by posting photos on Weibo of Chinese model Jing Wen that shows her naturally freckled face. Since Chinese society traditionally embraces spotless skin many took umbrage to the campaign and said it "defamed" China much like Dolce & Gabbana did in their disastrous promotion last year. Others, including the newspaper China Daily, defended Zara and called the complainers overly sensitive.

Taxing times. Now that the Trump administration's new tax laws are in effect, many US taxpayers are receiving smaller than anticipated refunds this year or owing the federal government for the first time. This change has analysts and retailers worried and is already forcing some US stores such as Dillard's to cut their earnings estimates. According to the government, the average tax refund is already down $170 compared to last year.


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