In today's The Spin we're exploring Amazon's decision to not head to New York as well as the concluding shows of the just wrapped Fashion Week there. Puma reported another record-breaking year (but is cautious about the next one) and the world of modeling isn't so darn glamorous after all – at least for naive newcomers. Enjoy the read and your weekend. And please note that the latter will be a three-day one here in the US for Presidents Day so we won't publish on Monday but will be back Tuesday morning, February 19. Best, Christopher


Fuhgeddaboudit! Amazon – which will pay nothing inUS federal taxes this year thanks to loopholes – will not be opening half of its HQ2 in New York City after all. The nearly $800 billion company announced yesterday that it has scrapped (paywall) plans to set up offices there after the deal, which gave Amazon nearly $3 billion in government incentives, was sharply opposed by several elected officials, local leaders, progressive activists and unions. A replacement location will not be pursued. Instead, Amazon will continue with plans to add jobs in Crystal City, Virginia and Nashville, Tennessee.


Sudden sales slump. Retail sales in the US fell 1.2 percent in December compared to the month before, the largest decline since September 2009, according to newly released figures by the US Commerce Department. However, they rose 2.3 percent compared to December 2017's numbers. Some blame (paywall) the monthly slowdown on a volatile stock market, the partial government shutdown and possibly faulty data.


Puma's profits. Puma released (translated by Google) its Q4 numbers yesterday and the German athletic giant had reason to celebrate as 2018 was another record year with double-digit growth in all regions. However, it also cautioned that there will probably be a slowdown in 2019 with operating profit between €395 million and €415 million instead of a predicted €430 million.

Developing diversity. Prada has named director-producer Ava DuVernay and artist-activist Theaster Gates as co-chairs of its new Diversity and Inclusion Advisory Council, a body created to bring more input from people of color to the company and the fashion industry as a whole. The council will advise the Italian company, which recently had a blackface scandal over a monkey keychain, on education, training of staff and developing new talent. It will work alongside Prada Group's Corporate Social Responsibility (CSR) department.

That's a wrap. The latest edition of New York Fashion Week concluded Wednesday night with the Marc Jacobs show where the designer showed oversized shapes and elaborate allover feather dresses. Other final highlights (translated by Google) included shows by Boss and Michael Kors, which included womens- and menswear in soft natural tones and a Studio 54-inspired collection respectively.


Seven stars. London Fashion Week commences today and to kick it off the British Fashion Council has put seven designers on its shortlist for the annual BFC/Vogue Designer Fashion Fund. The finalists include A.W.A.K.E Mode, Alighieri, Charles Jeffrey Loverboy, David Koma, Neous, Rejina Pyo and Wales Bonner. The winner, who will be announced on May 1, will receive a £200,000 cash prize.


Size, please. A new online tool by Sewport reveals the sizing differences at popular UK high street and online retailers such as Asos, Topshop, Next, etc. All customers need to do is plug in their actual measurements and the calculator will reveal what size they should seek at each store. Sewport found that sizing varies vastly by each retailer and that an Asos size 8 is a size 4 at, for example.


Runway rights. New-to-the-game fashion models are often underpaid or go into debt when they are forced to pay their agencies back for travel advances. However, now some are working to rectify that problem. The year-old Model's Bill of Rights seems to be helping things and the newly launched No Pay No Runway campaign (paywall) is working to make sure that no model is forced to work for free.


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