Welcome to a new edition of The Spin. Despite her huge personal fortune, Victoria Beckham's 10-year-old fashion business is still operating at a loss even if it is boasting increased sales and visibility. PETA has honored a bunch of brands for their animal-friendly policies and the Chinese government is getting ready to crack down on luxury counterfeits being sold online. Finally, a famous supermodel can now cross "be the face of a beauty brand" off her bucket list. Enjoy the read – and please share it. Best, Christopher


Profitless Posh. Victoria Beckham Limited has reported an annual loss of £10.2 million for the year ended December 2017 despite the fact that sales rose 17 percent. The loss is £2 million more than the one posted for the prior year and is the latest in a list of growing ones that the company has faced every year since 2013. The brand received a cash injection of £30 million from NEO Investment Partners last year and recently appointed Paolo Riva, formerly of DVF, as CEO to steer it into the black.


Loving the loafers. Yesterday's news that Tod's chairman Diego Della Valle would be increasing his stake in the company by an additional 5 percent made Tod's shares rise by 12 percent at one point and eventually close the day up about 10 percent. Della Valle will acquire the up to 7.1 million shares through his family investment holding company thereby increasing his stake to 65 percent in total. Tod's is currently launching various new initiatives to accelerate its growth.

PETA prizes. Hundreds of familiar fashion brand names were declared winners (paywall) of the third annual PETA Vegan Fashion Prize announced by PETA France yesterday. The honorees include Versace, Burberry, Maison Margiela and Diane von Furstenberg for banning fur from their collections and Lacoste and Comptoir des Cotonniers for their decision to stop using mohair. The full list of recipients can be viewed here (press release; in French).

Insta institution. Allbirds shoes and Casper mattresses have found great success on Instagram by "blanding" aka selling minimal products with logos and messages that are equally stark. And the design agency Red Antler has emerged as the go-to expert for this kind of subtle-yet-strong sales pitch. The company, which recently created a new campaign for Movado, also stands apart because it often takes financial stakes in the startups it advises.


Breaking the chains. A new report by the Center for an Urban Future reveals that for the first time since 2007 the number of chain stores in New York City has actually decreased – by 0.3 percent – and now stands at around 7,850 doors. Leading the list of departing names were clothing brands – 36 of the 86 clothing chains in the city shuttered locations there last year. The downturn is probably due to the growth of online shopping and numerous chains going out of business of late.


Chinese checkup. China's first law regulating e-commerce sales will take effect on January 1. The legislation, which the government passed in November, is designed to prevent the sale of counterfeit goods and will hold the owners and operators of e-comm marketplaces such as Alibaba liable for illegal products sold by third parties on their sites. Luxury brands applaud the move.

Pulling the plastic. The European Parliament and representatives of EU member states have agreed to a new directive that will ban single-use plastics starting two years after the measure is formally improved. The new rules mostly cover food-related items such as straws, cutlery and drink stirrers and do not apply to bags used by retail stores. Australia's three-month-old ban of plastic bags however has already led to an 80 percent reduction in their consumption nationwide.


Nars nabs Naomi. Naomi Campbell is starring in her first ever campaign for a beauty brand. Previews of the forthcoming spring 2019 ads for Nars cosmetics have been released and the promotion will be formally released starting next month. The supermodel said that she is "honored" to front it.


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