Welcome to this new edition of The Spin. The French fashion industry is very active these days. Tory Burch asked her husband, a former LVMH executive to get on board as the new CEO of the company. The couture house Poiret has lost its designer. Finally, Paris Fashion Week Men's is attracting promising young designers from London and elsewhere. Jeremy Scott, of Moschino prefers the Dolce Vita in Rome. Enjoy the read. Best, Caroline.


French connection. The long time LVMH executive Pierre-Yves Roussel enters the family business. He married Tory Burch last November in Paris. One month later, he has been nominated (paywall) as Tory Burch's CEO. The ex leader of LVMH Fashion group will oversee Europe, Asia Pacific and Japan while Tory Burch will concentrate on products. She'll be the executive chairman and chief creative officer of the $1 billion fashion business.


French disconnection. French couture house Poiret and its designer Yiqing Yin have parted company (paywall) after 2 seasons. Following 90 years of silence, the Paul Poiret trademark was bought in 2015 by the Korean conglomerate Shinsegae International , which is a distributor of foreign brands via its department stores. The designer Yiqing Yin , born in China and raised in Paris launched her eponymous brand in 2014. Poiret didn't stipulate the reason for her departure.


Clean up. Kevin Plank, creator of Under Armour, the American manufacturer of footwear and sports apparel is cleaning up (paywall) the company's image. Two marketing executives, Ryan Kuehl and Walker Jones, members of the founder's inner circle have left the company. Lavish corporate events for athletes and VIP guests, such as strip clubs visits are no longer deemed appropriate spending. Under Armour wants to brush up its culture to be more inclusive...towards women.


Hot ticket in Paris... The Paris Fashion Week Men's which will run January 15 thru January 20 is becoming a hot ticket. JW Anderson, the beloved Londoner will show his eponymous collection in the city of lights and also present his first Loewe's contribution in Paris. Celine will likewise have its first Hedi Slimane's moment in Paris. The designers join a rich line up of creators: Raf Simons, Vetements, Jil Sander, Jacquemus...

...or Rome. Jeremy Scott, the creative director of Moschino prefers to stay in Italy. The bad boy will show (paywall, in German) his men's collection in Rome at the historic Cinecitta studios, on the night of January 8. Jeremy Scott says that his presentation will be a homage to famous movie director Federico Fellini. That designer likes to travel. His men's collections for Moschino have been seen in London, Los Angeles and Milan.


Keep the Bentley. Brand Logic, a little Manchester clothing firm is suing Bentley Motors to stop the car manufacturer from using its name on apparel in England. At its peak, in the mid 1990s, Brand Logic generated £5 million a year in Bentley sales, but ever since the automaker was acquired by Volkswagen, the business has dwindled to less than £100 000. Brand Logic accuses Bentley Motors of "persistent infringements". The car company has developed (paywall) its own line of luxury sportswear.


Not lost in translation. Walmart has opened its first online store in Japan with the help of local e-commerce giant Rakuten, which let the American sell over 1200 items on Rakuten Ichiba. Walmart fulfills the orders in the US, sends them by air to Japan and Rakuten takes care of the last mile delivery. The objective: get a slice of Japan's e-commerce market, worth $148 billion per year. Walmart's strategy in Asia relies on a local partner. In China, too, Walmart is working with


Scavenger hunt. Mall of America, the largest shopping complex in North America, is partnering with Xeno Holographic to provide an AR (Augmented Reality) experience to its visitors for the holidays. Customers just need to download the app Xeno Play. The app guides them to dedicated locations, full of over sized toys decor. They can take pictures and share them on social media. The virtual scavenger hunt should increase foot traffic and hopefully spending.


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