Nov
 28
 2018



Ulrike

Hello,

Welcome back to The Spin! In addition to its eCommerce and AWS businesses, Amazon is becoming an advertising powerhouse, moving in on Google and Facebook. The online giant also seems to plan secret CBRS tests. Meanwhile, H&M is closing down its only wholesale brand and will test a personalized retail concept in London. We also tell you, which avantgarde fashion label is getting its first solo museum exhibition. Enjoy the read and feel free to share! Best, Ulrike



tech

Mad men. Amazon’s move to New York’s Long Island City is seen by some as part of a strategy to further increase its focus on advertising. As growth in sales and Prime memberships start to flatten, the online giant’s advertising revenue has been climbing to reach a projected $10 billion this year, up from $2.8 billion in 2017, and might surpass its AWS business by 2021.


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Behind the broadband. A company named Chrome Enterprises recently filed for FCC approval to test Citizens Broadband Radio Service (CBRS) at four small US firms, which are located close to important Amazon facilities. The filing raises suspicions, that Amazon might actually be testing the ultrafast wireless broadband technology for its warehouse and other operations. False statements to the FCC can be punished by fines or revoked licenses.


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retail

Black Monday. According to Amazon, the US online giant had its strongest (press release) Cyber Monday in company history, recording about 180 million sales on its global platforms during the five days beginning with Thanksgiving. Fashion was among the strong categories, with over 13 million items ordered (paywall) during black Friday and Cyber Monday alone. According to experts, the current shopping frenzy might lead to a consumption hangover in February.



Blue Monday. To focus on its core business, H&M has decided to discontinue its struggling wholesale label Cheap Monday by June 2019. The denim brand's store in London as well as its web shop will be closed by the end of this year. A total of about 80 jobs will be affected. The Swedish fast fashion retailer acquired Cheap Monday in 2008 with the purchase (press release) of Fabric Scandinavien AB, which also holds the fashion chains Weekday and Monki.



Testing the waters. Next Thursday, H&M will unveil a new UK location, designed as a testing ground for new concepts. In addition to fashion for women, men and kids, the 2,300 sqm store at Kings Mall in Hammersmith will feature (paywall; in German) home decor as well as a broad array of services including embroidery, repair and remake services.





brands

And then there were three... Tory Burch has bought back (in Italian) a 20 to 25 percent stake in her company from Mexican investment company Tresalia Capital, which had invested (paywall) in the New York based fashion label in 2009. At the time, Tory Burch was valued at about $1 billion. The remaining top stakeholders in the privately held brand are now Tory Burch, General Atlantic and BDT.



Second time around. To forestall insolvency, German luxury menswear maker Regent plans (paywall; in German) to apply for bankruptcy protection - again. The Weissenburg-based company, which produces its bespoke products exclusively in Germany, currently supplies about 15 stores. It emerged from a previous bankruptcy reorganization in 2016.





last

Magical beautiful horror. New York fashion label Rodarte just got its own fashion exhibition at the National Museum of Women in the Arts. This is the first time the 30-year-old museum features fashion. The installation of 94 items is organized by themes like “In the Garden” and “Magical Beautiful Horror”. Highlights (image gallery) include garments worn by Natalie Portman in the haunting movie Black Swan, which will be screened at the museum on Dec 2. Until February 10.







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