Nov
 21
 2018



Christopher

Hello,

Welcome to this new edition of The Spin. As the year's end draws nearer, 2018's most searched fashion names and items have been revealed. Dolce & Gabbana have pissed off people once again (will they ever learn, seriously?) and Wall Street investors are not as rosy on retail's future as the sector itself. Enjoy the read and please note that due to the Thanksgiving holiday we won't be back with another edition until (Cyber) Monday. We're thankful for your support! Best, Christopher



brands

Annus mirabilis. Numerous brands saw significant boosts in popularity in 2018 according to global fashion search platform Lyst, which just released its annual Year in Fashion list that names the most searched for brands, trends, people and products. So-called Insta brands such as Stine Goya and Rouje surged and sneaker maker Veja rode the rising sustainability trend and saw queries about it jump by 58 percent. Re logomania's return, Supreme beat out all other brands when it came to logo-related searches.



#Epicfail. Dolce & Gabbana are facing charges of racism, cultural disrespect and perpetuating stereotypes for posting a now deleted video on Weibo to promote their fashion show in Shanghai today. The video shows an Asian model attempting to eat Italian food such as pizza and cannoli with chopsticks. An off camera narrator even asks her at one point if the cannoli is too big for her to handle. (Groan.) A social media campaign has now arisen in China calling for an apology and a boycott of the brand.





retail

Noël nosedive? Despite positive predictions for a strong holiday selling season, many US retail stocks plummeted yesterday as investors feared special holiday deals and planned spending in 2019 for upgrades will eat into the stores' bottom lines. Target's Q3 report, which was far from bleak, helped spur the selloff, which also hit Kohl's hard, among others. Tech stocks also slid on what was generally not a good day on Wall Street.





tech

Banning the bogus. Instagram, which together with parent site Facebook experienced a 13-hour outage in some parts of the world yesterday (thereby angering companies who use the platforms to promote upcoming Black Friday deals), is now aiming to stop third-party services that can artificially inflate an account's popularity. Instagram says it has created machine learning tools that will ferret out this "inauthentic activity" and will roll out additional measures to battle it in the coming weeks.





markets

Shoes against shootings. Toms, the American shoe company based on a charitable business model (it gives one item back to someone in need for every piece that it sells) is now tackling a hot button political one in its home country – gun control. Founder Blake Mycoskie announced that Toms will donate $5 million to organizations that are working to prevent gun violence, the largest ever pledge made by a US corporation in support of stricter gun laws. He was inspired to take action after yet another deadly mass shooting took place earlier this month, this time near his home in Southern California.



Aussie awards. Australia's fashion pack honored its own at the 11th annual Australian Fashion Laureate Awards in Sydney last night. The full list of winners, in nine categories, can be seen here but top prizes went to Romance Was Born for womenswear, Song For The Mute for menswear, Lucy Folk for accessories and Vogue Australia's editor in chief Edwina McCann (paywall) for lifetime achievement.



A tale of two countries. Although they're next-door neighbors the stats out of India and Pakistan couldn't be more different. India's textile and apparel exports in October grew a whopping 38 percent compared to October 2017 thanks to high overseas demand. Pakistan's, meanwhile, experienced zero growth and factories blamed this on the government's lack of action. Textiles remain Pakistan's largest export industry but outsourced IT services are catching up quickly and could soon become number two there.





last

Dunkin' duds. An amusing new commercial (video) by doughnut-and-coffee chain Dunkin' satirizes the recent trend of restaurants such as KFC and Taco Bell launching their own branded apparel. Promoting Dunkin's espresso menu, the spot features a completely fictional line that features items such as Cappu-chinos, Americano-veralls and a Latte-nk Top with utility pockets that are actually coffee-cup holders. The clever ad even riffs on the famous Dockers "Nice pants" campaign of yore.







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