Welcome back to The Spin! Several US apparel and footwear associations welcome the new trade agreement between the US, Mexico and Canada. We also check out the variable value of influencers - and tell you, which designer is going to deck out the interior of five new luxury hotels. Enjoy the read and feel free to share! Best, Ulrike


Applauding the deal. After a year of heated negotiations, the United States, Mexico and Canada agreed to a new USMCA trade deal. Unlike the former NAFTA, it also includes a separate textile and apparel chapter. While it is too soon to predict its effects on retail prices, several trade groups including the NRF, the NCTO and the FDRA have voiced their support.


AAFA vs. Amazon. The AAFA would like to see Amazon’s sites in the US, Canada and Germany as well as Macy’s Korea and other e-tailers on the US government’s Notorious Markets list which identifies companies that facilitate counterfeiting. On Monday, the association submitted a letter to the USTR, pointing out the damage to brands and urging Amazon to be a leader in the fight against fakes.


Under the influence. US online retailer Revolve has quietly filed for an IPO last Friday. In addition to brands like Allsaints, Off-White and Zimmermann, Revolve also has 19 own labels which contribute (paywall) 27 percent to segment net sales. For fiscal 2017/2018, the Millennial-centric e-tailer, which uses the term “influencer” 79 times in its filing, reports a 28 percent revenue jump to almost $400 million.

No celebrities required. Some businesses consider influencers unreliable and prefer to work with their own employees. At Macys.com, for example, digital assistant Isabel Campbell praises her Calvin Klein vest, DKNY shoes and CeCe skirt. Those items are listed on the page and can be ordered via click. A similar approach has also been used by Modcloth, J.Crew and Sephora.


Welcome to the Hotel Cavalli! Following a collaboration with Dubai’s DAMAC Properties for Just Cavalli-branded villas, the Italian fashion house has now signed a second partnership to provide interior design for at least five luxury hotels. The first one is scheduled to open in Dubai by 2023. According to CEO Gian Giacomo Ferraris, Roberto Cavalli is on track to break even (in Italian) this year and return to a net profit in 2019.

Patriot Games. Hugo Boss, which has just been upgraded by HSBC, is celebrating (paywall; in German) its heritage with a Made in Germany capsule collection. Comprised of six classic styles each for women and men, the line is made of exclusive Italian fabrics and produced at the company’s headquarters in Metzingen. As of October 1, it is available (paywall) both online and in selected Boss stores worldwide.

The Cover-Up. Cult streetwear label Supreme, which plans to open a temporary store on Manhattan’s Lower East Side, is at the center of NBA player J.R. Smith’s budding legal dispute. The Cleveland Cavaliers shooting guard just revealed that the NBA wants him to cover the Supreme tattoo on his calf, which he wasn’t even paid for - or be fined for every single game of the NBA season. After all, the NBA strictly enforces its Collective Bargaining Agreement…


Probably a tribute! Manfred Thierry Mugler is calling out Balmain’s Olivier Rousteing for ripping him off. “Probably a tribute ha ha” comments Mugler on Instagram, where he posted some items along with his own styles from the late 70s and the 90s. This is not Rousteing's first offense either. A white outfit for Summer 2015 was said to be identical to a 1997 suit by Givenchy.


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