Welcome back to The Spin! This week, news are arriving in quick succession. Michael Kors is renaming itself, Panorama merges with Selvedge Run, H&M starts a wholesale division, and Heidi Klum is working on a shoppable fashion program for Amazon. Enjoy the read and feel free to share! Best, Ulrike


Margin call. Nike sneakers are the secret stars at Paris Fashion Week, pairing up with brands like Off-White, Sacai and Alyx. The mass selling company's collaborations with innovative designers like Virgil Abloh and Riccardo Tisci have kept it on top of the fashion game. For Q1, Nike reports double digit growth in sales and earnings, but its stock tanked as margins missed forecasts.


New Identity. As part of its expansion into a global luxury group, Michael Kors Holdings is going to be renamed Capri Holdings. As reported, the group is acquiring Italian design house Gianni Versace Spa for $2.12 billion in a deal that some investors consider overpriced. Over the next two years, CEO John Idol plans (press release) to grow the brand into a $2 billion powerhouse.

Toni for Tom. German fashion brand Tom Tailor has developed (paywall; in German) a capsule collection with top Model Toni Garrn who has 1.2 million followers on Instagram. This first of three planned collaborations between Tom Tailor and Garrn is scheduled to hit stores in April 2019. Last year, Tom Tailor collaborated (in German) with model Naomi Campbell.


H&M lifts its profile... To revive sales and improve profitability, fast fashion retailer H&M is going upmarket. In its hometown of Stockholm, the company is currently testing a store with a smaller range of higher priced clothes from the online assortment. Following the launch of sustainable kidswear earlier this month, the company also expanded its eco-chic Conscious Exclusive line by adding fall items made of recycled cashmere and velvet.

...and goes wholesale. Leading European trade magazine TextilWirtschaft reports (paywall; in German) that H&M is planning to distribute its & Other Stories label to third-party retailers. According to sources, the company is already building a wholesale team in Stockholm. H&M, which owns the wholesale brand Cheap Monday, has not yet commented.


Stronger together. After cooperating for two seasons, German trade fair organizer Panorama Berlin GmbH has bought (in German) Selvedge Run, which features garments and crafted goods. Panorama CEO Jörg Wichmann and Selvedge Run's Shane Brandenburg plan to realize (paywall; in German) synergies and develop new concepts. At the next event (Jan 15-17) Selvedge Run will be prominently placed near Panorama’s South entrance.


New leadership. Italian luxury sneaker label Golden Goose, whose new owner The Carlyle Group plans to aggressively expand, has promoted (in Italian) its former sales director Silvio Campara to CEO. Camper replaces Giorgio Presca, who joined the label from Geox in 2017 and has resigned. In addition, former Gucci-boss Patrizio di Marco was named (in Italian) President. He takes over from Marco de Benedetti, who remains on the supervisory board.

Not so fast! 52-year-old super model Cindy Crawford, who famously announced her retirement from modeling in 2016, is the new star of Acne’s fall campaign, shot by Sam Abell. As part of the project, a selection of Abell’s images including outtakes from the shooting (image gallery) will be exhibited at the Galerie Edouard Escougnou during the last days of Paris Fashion Week.


Heidi does Amazon. After 16 seasons at Project Runway, high-profile host Heidi Klum has left the reality show to create a new, shoppable fashion program for Amazon. The German super model and her sidekick Tim Gunn chose the online giant for of its reach to 200 countries. They plan to cast young designers from all over the world, whose products can be bought by clicking on items while the show is streaming. Taping will start next year.


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