Welcome back to The Spin! As Walmart is jazzing up its online businesses, three other US companies are expanding their menswear offers. We also investigate, how rising tariffs on Chinese fashion imports are benefitting counterfeiters, and why Halloween might not be scary (to retailers) this year. Enjoy the read and have a great weekend! Best, Ulrike


Spending spree. During the upcoming holiday season, US retail sales are projected to increase up to 5.6 percent to $1.1 trillion, with online sales forecast to jump 17-22 percent to about $130 billion. The first rush is expected for the Halloween celebration, when spending could reach $9 billion.


Subsidies for fakes? US President Trump’s new 10 percent import duties on China-made designer luxury handbags will most likely benefit counterfeiters. To dodge the authorities, peddlers of fake goods have long established their own clandestine channels. Now, rising prices on expensive bags might further increase demand for counterfeits, which are becoming increasingly difficult to distinguish from the real thing.


A promise not to keep. Amidst increasing trade tensions between the US and China, Alibaba's Jack Ma has retracted his promise to create more than 1 million jobs in America. According to Ma, the promise was made (in Chinese) on the premise of a friendly partnership between the two countries, which no longer exits.

Back to the mall. Although Walmart just spent $16 billion for a 77 percent stake in Flipkart, Flipkart's CEO Binny Bansal still plans an IPO. Next month, four Walmart executives will join the Indian eCommerce platform to lead departments like finance and legal, including IPO preparation. On a separate note, Walmart’s Indian fashion e-tailer Myntra plans to open multi-brand franchise stores and has supposedly already looked at mall spaces.


One thousand and one brands. Back home in the US, Walmart plans to make, and more attractive to both shoppers and fashion brands. In addition to cleaner pages with improved product imagery, new editorial content and styling advice, the US retail giant has also added more than 1,000 brands to the three sites, with Nike being the newest attraction in’s assortment.


Data disconnect. Following the Cambridge Analytical scandal, Facebook will cut off third-party data access to its advertisers on October 1. The social network, which is under increased pressure from the European Union's consumer protection agency, used to give advertisers access to this data via a self-service ad buying tool. Now, marketers have to start working with independent data aggregators.


A man's world! Three US companies are increasing their focus on menswear. Following the success of its Athleta brand for women, Gap Inc is launching a mid-performance menswear brand called City Hill, which will debut online in October. Meanwhile, online styling service Stitch Fix is expanding its menswear assortment and sizing, while Coach has tapped actor Michael B. Jordan to be the millennial face for its menswear line.

Holding court. Following its retail debut in Los Angeles and New York earlier this year, US sports brand Champion has just opened its third location in Chicago. Featuring recycled wood plus materials from reclaimed basketball courts, the 200 sq.m. store offers a combination of heritage product and customizable apparel, aiming to create a unique experience for customers at all age groups.


Moral win. Los Angeles is planning to ban both the production and the sale of new fur products, making the hometown of many glamorous Hollywood stars one of the largest cities in the US to do so. On Tuesday, the City Council voted unanimously for an ordinance that still has to be approved and might allow for some exemptions. West Hollywood already banned fur in 2013.


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