Welcome back to a new edition of The Spin. Today you'll learn why Wall Street punished Macy's yesterday despite its positive results and how Reserved caused a near riot in an Israeli shopping mall. In addition, Walmart is striking back at Target with its own celeb clothing line, Swiss watches are big again in China and earrings are the hot men's accessory du jour. Enjoy the read and please pass it on to colleagues and friends. Happy Thursday, Christopher


Compare and despair. New figures show that retail sales in the US are on the rise. Beating analysts' predictions, they were up 6.4 percent last month compared to July 2017 and clothing was one the growing categories. And while Macy's also reported a 0.5 percent rise in its comparable store earnings in its Q3 report issued yesterday (its third consecutive quarter of growth) and raised its full-year sales growth forecast, stock in the department store nonetheless took a dive as its success seemed to pale in comparison to the overall picture.


Shalom, Reserved. Reserved, the fast-fashion chain that is sometimes referred to as "the Polish Zara," opened its first store in Israel yesterday with a bang. The shop, in the city of Ramat Gan, drew an eager crowd of hundreds who were keen to nab the gift-with-purchase promotion – a free plane ticket to Europe – promised to the first 200 customers. They stormed the store upon its opening, cleared all the racks in a matter of minutes and thereby forced the shop to close very, very early. Reserved will roll out more stores in Israel in the coming months.

Memphis belle. US department store Nordstrom will open a pop-up (paywall/gallery) section in its Seattle store tomorrow dedicated to the 1980s Italian design movement called Memphis Milano. Characterized by bright, bold colors and unusual shapes, Memphis debuted at the Italian furniture fair Salon di Mobile in 1981. The shop will be open through October and selected pieces from it will also be sold via Nordstrom's website.


Size wise. The company Human Solutions is currently conducting a study that measures the bodies of North Americans that is due to be completed by next year. Called Size NorthAmerica, the survey aims to measure 18,000 people in nine age groups. It collects data via a traveling bus with an onboard 3D body scanner that stops at amusement parks and other places. The project is backed by major fashion and automotive brands who require up-to-date information regarding body shapes.


Flipping for flip-flops. According to numerous street-style reports from last week's Copenhagen Fashion Week, flip-flops, specifically those by Brazilian brand Havaianas, are the new summer "it" shoe. Sported by influencers and editors alike, the rubber sandals were seen all over the Danish capital. The brand, meanwhile, is doing its own promotion by sponsoring South African singer Sho Madjozi's appearance at the Afropunk music festival in New York later this month.


Ellen does denim. Comedian and talk-show host Ellen DeGeneres is launching a women's clothing line with Walmart that will debut next month. Called EV1, the permanent collection will consist of 60 items, many in denim, that will be $30 or less and offered in a wide range of sizes. The line is in response to Walmart competitors Target and Kohl's which offer their own celebrity-helmed lines.


About face in China. While their sales in China have experienced a major slump in recent years, Swiss luxury watch brands have made a dramatic comeback there – and in Asia in general. Driven by young influencers and promotions on WeChat, the Chinese spent more than $237.6 million on the precious timepieces between January and June of this year.


Guy pierce. Once worn by just a select few, men's earrings have gone majorly mainstream. Sales of them are way up and a much wider range of styles are now being offered. Even the US Air Force is on board with the trend. It changed its dress code regulations last month and now allows men to sport earrings when they wear civilian attire.


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