Welcome back to The Spin! Today we tell you which online giant is upgrading its fashion assortment, how a new retail concept with only women-owned brands makes a difference, and which apparel rental start-up lets its customers keep one item. Enjoy the read and - as always - feel free to share! Best, Ulrike


Fashion in the Flipkart. To grow its fashion sales, Indian online giant Flipkart is repositioning its apparel assortment from mass market to premium fashion. The goal is to differentiate itself from rivals like Amazon India and morph into an online fashion capital. This year alone, the Bengaluru-based company aims to grow sales by about 65 percent to reach a gross merchandise value of $1.7 billion. Flipkart, including its Jabong and Myntra subsidiaries, controls 70 percent of India’s online fashion sales.


Department store 2.0. Positioning itself as a WeWork-inspired concept for retail, the multi-brand brick-and-mortar fashion and lifestyle merchant Bulletin exclusively carries products by women-owned companies. Following two locations in New York’s Nolita and Williamsburg neighborhoods, a third store is going to open this summer in Union Square. The group works with a total of about 150 brands, with about 1,000 additional names on the waiting list.


Taking care of business. Amazon is partnering with American Express to launch Amazon’s first credit card for small business. The co-branded card supports American Express in building out its market share with small and mid-size companies. Office Depot also looks to support small businesses. Its BizBox online platform is designed to allow start-ups and small companies access to services like logo and web design, digital marketing and accounting.

Sweet smell of success. To help New York tourists keep up their fitness routine, start-up Routinely offers a rental service for gym gear. For a fee of $10 per day, users receive a kit with selected items from brands including Adidas, Nike, Under Armour and Lululemon which are commercially cleaned and sanitized. Originally addressing Manhattan-based hotels only, Routinely just expanded to office and apartment buildings as well as gyms. Special treat: Everyone can keep the socks.


Storck's theory. The former Toys R Us CEO Gerald Storch, who’s headed Canadian Hudson’s Bay Company between 2015 and 2017, is said to be working with several venture groups to revive the defunct toy retailer. Parties involved in the talks are said to include Credit Suisse Group and Fairfax Financial Holdings. To proceed, the group needs to win the chain’s intellectual property at the bankruptcy auction in July.

Leader Play. Clarks' CEO Mike Shearwood, who joined the British shoe label in 2016, has resigned amidst allegations of breaching the company’s code of conduct. The exact nature of his allegedly inappropriate behavior has not been released. Senior independent director Stella David has been named interim CEO. Last August, Clarks provoked accusations of sexism for calling a girls’ line “Dolly Babe” while a boys’ collection was named “Leader Play”.


Boss bitch shoes. Playing on the popular term “Leave him on read” (leaving someone for good upon reading their text message) from the Cardi B song I do (video), designer Tamara Mellon developed a Leave him on red (images) capsule collection. The three sandal styles are accompanied by a red Smith & Cult nail polish, also called Leave him on red.


Good in bed. Many women are happy to take off their bras as soon as they get home, but in the US, lightweight sleep bras are currently all the rage. Marketed as additional coverage to be worn under skimpy loungewear, styles from brands like Lunya and Bravissimo, also offer soft support while lounging in the house.


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