Welcome back to The Spin! As Amazon continues its foray into customers’ living spaces, Sears experiments with an innovative two-in-one concept. To better compete on the luxury front, one online retailer sends out orders with liveried couriers who wait for customers to try on merchandise. And then there is Alexander Wang’s command to protect your Wang... Enjoy the read and feel free to share! Best, Ulrike


Take it to the Hub. Building on its Amazon Locker delivery program, the US online giant has started rolling out Amazon Hub nationwide. Currently available at over 500,000 US residences, Amazon Hub is based on wall mounted lockers inside of apartment buildings that can be accessed through a key pad. But contrary to Amazon Lockers, these bins will work with deliveries from any kind of sender including Federal Express, UPS and postal services.



Tactical forces. Feeling powerless as individuals, many consumers would like brands to take a proactive role in forcing social media sites to protect their personal data, reduce the spread of fake news and shield them and their loved ones from offensive content. According to the Edelman 2018 Trust Barometer (pdf), a strong stance for consumers’ interests could increase consumer confidence in a brand and add to the perception that it has value.


Competitive edge. Last year, LVMH’s Le Bon Marché launched (press release) the digital multi-brand platform 24 Sèvres. In an interview with German trade magazine TextilWirtschaft, CEO Eric Goguey explains (paywall; in German) the platform’s competitive strategy based on exclusive brands like Louis Vuitton and Céline (paywall) and exclusive capsules like Rimova x Supreme, supported by excellent service with liveried couriers waiting for customers to try on products and immediately take back undesired items.

Reversal of concept. Sears has opened a 1,000 m2 Kmart convenience store inside one of its department stores in the hip New York neighborhood of Brooklyn, selling groceries, health and beauty items and other household products. The embattled retail group, which owns both Sears and Kmart, also plans to create mini-Sears stores selling higher-end appliances inside Kmart locations.

Counting on Kiranas. To support its growing online business, Indian fashion etailer Myntra works with about 7,500 small, independent neighborhood stores - so-called Kiranas - to deliver about 70 percent of the merchandise it plans to sell during its massive End of Reason Sale. The company prepares for a 40 percent sales jump during the three-day event that starts June 22.


The Italian job. German shirt specialist Seidensticker and Italian textile mill Canclini have formed (paywall; in German) a Hong Kong-based joint-venture to produce private-label products for the US market. Called SeiClini, it will start (in German) developing new and exclusive assortments for vertically integrated retailers, department stores and brands in June. If successful, it will be expanded to additional markets.

Coming up close. Designer Jason Wu, who is known for lingerie-inspired slip dresses, has signed a partnership with Real Underwear to produce (paywall) a line of women’s lingerie, underwear and loungewear as well as underwear and loungewear for men. The women’s collection will be launched for spring 2019 and retails between $30 and $150. The men’s line will follow in fall 2019.


Protect your Wang! Just in time for the New York City Pride march on June 24, US designer Alexander Wang issued a limited-edition collaboration with the condom company Trojan. Designed to honor Pride Month (June) it includes a hat, bandana, T-Shirt and a pair of socks, all sporting the Protect your Wang command. Part of the proceeds are going to the LGBT Center’s sexual health and education programs.


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