Welcome back to The Spin! Today, we tell you why the German Environmental Ministry has been scolding Amazon, which US label is starting a sports line in China, and why a fashion show presented by drones did not fly in Saudi Arabia. Also: A new study reveals that customer behavior is much simpler than many experts assume. Enjoy the read - and your week, Ulrike


Into the waste. According to research by German business magazine Wirtschaftswoche (in German) and ZDF's TV program Frontal21 (in German), Amazon routinely destroys massive amounts of new and returned items - a practice, the German Environment Ministry considers "irresponsible". The online giant does not dispute the allegations, but states that the company continuously works on improving its processes to dispose of as few products as possible.



Myth busters. A study examining the buying habits of 1,500 US consumers revealed that 83 percent of all shopping trips were actually single-channel, prompting some brick-and-mortar retailers to close their online stores. When shopping online, though, customers tend to stay longer and buy more, especially at single brand web shops. Also: instead of chasing the elusive next trend, many are very happy to re-buy same or similar items.


The big time. After decades of ignoring plus-size customers, companies like Nordstrom, Target and Fenty are radically expanding their size ranges. At $21 billion, the market is huge but still riddled with issues, from insufficient fit adaptions to controversial price hikes often viewed as a fat tax on larger sizes.


Sui gets sporty. Anna Sui is developing (paywall) a good girl/bad girl active wear collection with an additional lifestyle component. Expanding on the whimsical looks of the main collection, Anna Sui Active will launch in China for Spring 2019. In a second tier, the line is scheduled to roll out in Asia before expanding to additional markets across the globe.

The infiltrator. Harvey Weinstein's soon-to-be ex-wife Georgina Chapman claims, that the disgraced movie mogul has never been involved in her fashion label. But as she works on a comeback with notable support from Vogue editrix Anna Wintour and actress Scarlett Johansson, documents have surfaced that list Marchesa as synonymous with SeaMarch Creations Inc, where Weinstein even functioned as President, indicating that the connection was - and possibly still is - much closer.


Bling dynasty. This year, luxury sales are expected to grow about 21 percent in China, which might lift the entire luxury segment by 8 percent. But contrary to the time before the recent slowdown, the new, younger Chinese luxury customers have turned to high-end eCommerce like JD's new (paywall) JDesigner boutique, leaving the elegant physical stores mostly empty - and forcing many Western brands to re-think their strategies.

Gaming with Coco. To lure young Chinese customers back into physical stores, brands need to develop an experimental approach that provides "in-the-moment" feelings and vivid experiences, such as exclusive events and multi-sensory environments. Two stellar examples of the approach are Fendi's recent FF Reloaded pop-up event in an underground club and Chanel's multi-sensory Coco Game Center promoting beauty products, both in Shanghai.


Viral drones. Arab fashion elites mocked a fashion show in Saudi Arabia, that sent clothes down the runway on drones instead of models - apparently to not offend viewers during the Muslim holy month of Ramadan. Dolce & Gabbana recently used drones to fly handbags down the runway, but the event in Jeddah seems to be the first where actual garments were presented this way. On social media, the show has already gone viral.


is a product
delivered to you by | Imprint