Welcome back to a new edition of The Spin. Today we tell you about the European point of view, how a Walmart affiliate is closing its website and how a luxury Swiss group is investing in the second hand market. We are also looking at designers reinventing the wheel. Hot shot creators of Louis Vuitton and Dior give us their take on soccer uniforms. Other designers prefer to investigate the new frontier of old cowboys. Enjoy the read and have a great week, Caroline.


Lost continent. US clothing retailer Modcloth has ceased (paywall) all activities in Europe due to GDPR (General Data Protection Rules). That new law, adopted by the European parliament and effective since May 25, preserves the confidentiality of consumers' personal data. Cool Modcloth, part of Walmart's growing online empire, hasn't adjusted to GDPR, despite having had 2 years to prepare. Thus the company just lost an entire continent.


Pre-owned delight. Richemont, the Swiss purveyor of luxury goods, just announced that it will buy Britain's Watchfinder a platform that helps customers research, buy and sell second hand watches. Luxury brands have long ignored the hot pre-owned market because they had feared it would impact their own business. Nevertheless they now think they are loosing too much ground to third parties. The second hand market is heating up. That's why rival Audemars Piguet is launching its own pre-owned branch.


Watch out Nike. Lululemon Athletica is becoming a true competitor to giants Nike, Adidas and Under Armour. After (paywall) unveiling a 25% boost in revenue for its first quarter and a 60% growth online, the Canadian company seems ready to outgrow its yoga roots. More men are attracted to its new line of athletic shorts, sweat hoodies and pants. Lululemon even addresses the craving for sneakers with a new shoe line, the fruit of its collaboration with high end APL.


Soccer re-imagined. Soccer fans, here is the opportunity to watch the world cup in style. Nike just unveiled 2 collaborations with Virgil Abhol, who is Louis Vuitton's new front man and Kim Jones from Dior Homme. The capsule Jones collection will be available on June 7, Abhol will follow on June 14. Virgil Abhol, forever streetwear inspired, uses bold graphics. Kim Jones seems to be nostalgic for the punk era of the 80's, by cutting up pieces to put them back together.

Cowboys re-imagined. Cruise collections are chock full of cowboys references. There was of course the Raf Simons moment, when the new Calvin Klein designer introduced steel toed cowboy boots and Western shirts but he is not alone. Since then, fashionistas have witnessed fringe tops at Isabel Marant as well as cattleman's blouses in Louis Vuitton's cruise collection. Chloe, Max Mara, Versace...everybody plays with pony skin tops and cowboy boots. After all the boots are as practical and comfortable as sneakers.

Sparkle needed. On Monday night, the CFDA (Council of Fashion Designers of America) will distribute (paywall) its awards. Marc Jacobs is once more nominated in the women's wear category, even though the creator doesn't spark the same excitement he did a few years ago. He has lost his groove, Joseph Altuzarra, (paywall) Proenza Schouler, Alexander Wang ...are the ones attracting applause now and the Marc Jacobs company, part of LVMH, is disappointing its owner.


Packing the bags. Samsonite CEO, Ramesh Tainwala quickly exited his company, one week after investor Blue Orca accused him of doctoring his resume. His claim that he had a doctorate in business administration was false, he never completed the program. The CFO Kyle Gendreau, 49 is replacing him immediately. Samsonite board reacted quickly but Blue Orca also accused the company of using questionable accounting techniques. In the long term, will shareholders believe it?


Under the influence. Macy's wants to turn its store associates and stylists into social media influencers. The group tested this new concept with 20 ambassadors in fall 2017 and has now a network of 300 employees participating in the "Macy's style crew". The ambassadors share short video clips showcasing their personal interests and Macy's products. For example, athletic apparel and sneakers are featured by an employee hiking in Los Angeles. Macy's gives her a portion of the profit realized from the sales.


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