Welcome back to The Spin! Amazon has put its foot down and bans "repeat returners" from its services. Kohl's attempts to become a millennial magnet. And over in China, a new fashion contest TV series tries to put the focus back on the country's cultural themes. Due to Memorial Day in the US, the next Spin will be published on Tuesday. Enjoy the read - and the weekend, Ulrike


Prime cut. Amazon now bans (paywall) customers who return too many items from its site, even revoking the Prime memberships of alleged offenders. While the ban evoked protests from some customers, consumer advocates consider it a smart move to curb excessive and/or fraudulent returns that might harm the entire industry in the long run.


Millennial magnet. To draw more millennial women to its stores, Kohl’s is developing a collection with the media and tech company PopSugar. Launching in September, the line will include dresses, pants, skirts and tops in sizes 0 to 24. Retail prices range from $24 to $84. Popsugar at Kohl's complements similar brands including LC Lauren Conrad, which recently expanded into plus-sizes, and Circus by Sam Edelman.

Questionable idea? To grow its casual wear retailers Eddie Bauer and Pacific Sunwear, Golden Gate Capital is exploring the idea of a merger between the two companies. The two struggling companies currently operate a total of 700 stores, which could be consolidated. In addition, a merger would increase purchasing power and reduce cost, but might also dilute the brands’ identity.


Leaving Milan. To celebrate the City of Lights, Alessandro Michele is showing his Gucci Spring 2019 collection in Paris on September 24th. Italy's fashion capital Milan will still get its Gucci fix by way of a secret special event on September 19. Meanwhile, Jeremy Scott will present his Moschino Spring 2019 menswear and Cruise 2019 womenswear collections in Los Angeles on June 8.


Culture Club. A new Chinese TV Show, Fashion Master, challenges contestants to design clothing and accessories based on Chinese culture, each episode featuring a different theme. Similar to Project Runway, a panel of judges including Vogue China’s Angelica Cheung and designers Guo Pei will assess the work of 30 participants. Co-produced by eCommerce giant JD, the platform is supposed to promote Chinese design and aesthetics to the world.


You get what you for. Price conscious Western consumers increasingly turn to for deeply discounted goods from Chinese manufacturers. Items include $5 jeans, $20 smart watches and $60 coats. Some analysts view, which is currently valued at about $8.5 billion, as the future of shopping. By skipping the middle man, these types of sites make traditional retail - including eCommerce - obsolete. But by most accounts, product quality matches the low price.

Track the truck. Following successful tests, Amazon has made its Map Tracking feature available to all US customers. The technology allows customers to monitor the movement of trucks carrying their orders and provides information on scheduled stops as well as arrival estimates. Reactions are mixed, ranging from praise to the expression of creepy feelings.

Push towards profitability. The subscription fashion rental service Le Tote, which expanded into China amid much fanfare in January, is laying off a third of its corporate staff. The move affects about 50 people at its San Francisco headquarters. Founded in 2012 and growing rapidly amidst much competition, the company allegedly became too bloated.


Chamber movement. Carlo Capasa will remain (in Italian) President of the Camera Nazionale della Moda Italiana (Chamber of Fashion) for the next two years. His confirmation was given at the shareholders’ meeting. At that time, a new board of directors was also elected (paywall) with Moncler CEO Remo Ruffini replacing Brunello Cucinelli.


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