Hello ,

Welcome back to The Spin! As new aesthetics shape our increasingly inclusive industry, powers are slowly shifting to new players. While Rihanna is successfully expanding her fashion and lingerie business, young blockchain entrepreneurs are moving from Mark Zuckerberg inspired hoodie uniforms to ostentatiously flamboyant "unicorn punk". Enjoy the read and - as always - feel free to share! Cheers, Ulrike


RiRi's riches. As Victoria's Secret keeps pulling L Brands deeper in the red with its sexist "perfect body" aesthetics, Rihanna's wildly inclusive Savage x Fenty lingerie line is flying out of virtual stores, pushing RiRi further on her path to fashion dominance.

Welcome to outletic! First there was outdoor, then there was athletic - now there's outletic. The term has been coined by ultra-light gear specialist GoLite (which went bankrupt in 2014) for its Spring 2019 relaunch. The new, earth-friendly collection merges outdoor performance with athletic functionality, with the goal to make it light on the path and the planet.


From Safilo to Marni... On May 15, Stefano Biondo will assume (in Italian) the CEO position at Marni. He comes from Italian eyewear brand Safilo and succeeds (paywall) Ubaldo Minelli, who was promoted to CEO of the Marni's parent company, OTB, which holds additional businesses including Diesel, Maison Margiela and Staff International.

...and from LVMH to YNAP. Olivier Schaeffer has been named Global Chief Operations Officer at online luxury retailer YNAP, effective May 21. Schaeffer comes from LVMH where he last headed the omnichannel expansion of beauty retailer Sephora. To further growth under its new owner, Geneva-based Richemont Group, YNAP is open (paywall) to a partnership with a Chinese online retailer. After all, Chinese consumers will account for more than 40 percent of the global luxury market by 2025.


I'll have what she's having. Google just launched a new AI powered Style Match feature that allows user to point their smartphone at objects and shop for similar styles through Google Shopping. Contrary to previous technologies that required the user to take a picture of the wanted object, the tool matches up items in real time. Style Match can be accessed through the Google Assistant on Android phones, Google Photos, and is built into the camera app on phones from ten manufacturers.


Out da hoodie. Last weekend, visitors at the third Ethereal Summit in Queens surprised onlookers with their unusual focus on style. Instead of grungy hoodies which defined the emerging startup scene for many years, the crypto crowd has turned to flamboyant unicorn punk. Brands worn at the event include Wild Fang, Y-3, Free People, Zara, DVF, Philip Lim, Coach, Supreme and Yeezy.

Sneaker stories. It took an entire century for functional trainers to become hip, and for a while they represented everything that high fashion was not. Beginning at the turn of the century, top labels started making their own scarce editions, some of which have become so desirable that resale prices reach $30,000. To stand out from the current sea of sneakers, high-end styles have just become chunkier than ever.


A nightmare on high street. In addition to the occasional shoplifter, retail employees have to put up with with astonishing entitlement, extremely rude behavior and nasty name calling. Consumers' bad behavior usually reaches its peak in the stressful holiday season, culminating in unsanitary events like kids throwing up in aisles and adults inexplicably confusing the changing room with the bathroom.


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