Welcome to a new edition of The Spin. Today we're exploring how Amazon wants to transform your car into a locker and hearing the unlikely news that a clothing chain is actually opening new physical stores rather than closing them. In addition, rival luxury companies LVMH and Kering have interesting developments to learn about. Enjoy getting up to speed with all of today's fashion headlines – and feel free to share this newsletter with colleagues and friends. Best, Christopher


Trunk club. Amazon wheeled out its latest delivery-service option in 37 US cities yesterday which allows it to leave a package inside the trunk of a parked car. A spinoff of Amazon Key, which gives access to Amazon Prime members' homes for drop-offs, Amazon Key-In Car grants package handlers temporary entry to a stationary vehicle remotely via an app. The service is currently available only to certain car models. Critics of Key-In Car say it sacrifices privacy and safety for convenience. Amazon tested a similar program in Germany three years ago but it was not successful.



Expanding the fleet. In news that runs counter to the rising tide of brick-and-mortar store closures, Gap Inc. says it will open 60 Old Navy stores in North America this year and remodel 150 extant ones. In addition, the company will also add Athleta, Gap Outlet and Banana Republic Factory stores over the next three years as it continues with plans to shutter underperforming locations of its full-price Gap and Banana Republic brands.


The American president. Adidas will have a new head of its North American division as of July 1. The German athletic giant announced yesterday that Zion Armstrong, the current GM of Adidas North America, will assume the presidential reins from Mark King, who took on the role in June 2014 and who has spent 35 years with the company. King will stay on as an advisor. According to a company press release, Adidas was the fastest growing sports brand in the region with a sales increase of 37 percent in 2017.


Sight site. As part of its move to take back its eyewear business from licensees, LVMH officially opened a new manufacturing facility in Longarone, Italy yesterday. Built as part of the Thélios joint venture with Italian eyewear manufacturer Marcolin, the factory has the capacity to triple current production of 1.5 million glasses per year to 4.5 million. In other LVMH news, the conglomerate is said to be reviewing new agencies to handle its US media account, which had a marketing budget of $386.1 million last year.

"G"-whiz. The revamped Gucci brand continues to be a goldmine for parent company Kering. The latter released its Q1 financial report yesterday which saw an overall sales jump of 27 percent and a 37 percent increase at the red-hot Alessandro Michele-led brand. Millennials are among the label's growing fanbase, which probably accounts for the fact that Gucci's online sales more than doubled.


Manspreading. An extreme gender imbalance in China and India – whose combined male populations outnumber females there by 70 million – is having severe consequences in both countries. Artificially created by longtime cultural beliefs that favor sons over daughters and China's now rescinded one-child only policy, the off kilter number is causing loneliness and an increase in sexual assaults. And economically it's forcing coming of age bachelors to work longer and save more money in the hopes of attracting a wife, thereby curbing consumer spending amongst this demographic.


Hunger games. The soon-to-be released "Farmer's Market" capsule collection by Guess Jeans featuring colorful shirts in a palette inspired by fresh fruits is the latest evidence that fashion and the food industry are becoming increasingly intertwined. Numerous companies have hopped aboard the so-called "food merch" trend recently and produced collaborations with everything from fast food chains to upscale restaurants and grocery stores that eager consumers are (figuratively) eating up. Nom nom!


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