Welcome back to The Spin! Today we take a look at the concept behind the Mytheresa founders' new project, and explore what to consider when selling via third-party platforms. We also tell you, what the appearance - and disappearance - of vintage stores might indicate about the hip factor of a given neighborhood. Enjoy the read and feel free to share! Best, Ulrike


Cheap doesn't go. This Thursday, Susanne and Christoph Botschen are launching their new online destination for women's footwear, As the online luxury market is bound to triple by 2025, the founders of luxury e-shop, which sold to Neiman Marcus in September 2014, spoke (paywall; in German) to German industry magazine TextilWirtschaft about their vision, concept and eclectic mix of brands and products.


Access all areas. In the age of artificial intelligence, retailers who sell on third-party platforms have to make sure they retain (paywall) access to valuable consumer data to build and own that customer relationship. For merchants, who prefer to go digital on their own, crowd-sourcing has become an interesting tool to get Millennials to buy into their concepts and stand out from the competition.


Go your own way. Chinese Millennials are a growing consumer group for expensive luxury goods. But contrary to their older peers, they want to develop their own taste, live exclusive experiences, educate themselves and become part of a self-defined community.

Phantom thread. Compostable clothing and dissolving threads are some of the ideas, this year's Global Change nominees presented to make fast fashion more sustainable. In the US alone, more than 15 million tons of used textile waste are generated annually, and on average, Americans throw away about 80 pounds of used clothing per person each year. While synthetic clothing may take hundreds of years to decompose, natural fibers usually do so in weeks.

Old vs. new. While a sudden influx of barista cafés, vinyl shops and vintage stores can indicate the beginning of the gentrification of a previously desolate neighborhood, the opposite is also true: When that district's "swankification" gets into full swing, many of those pretty vintage stores that gave the area its character get pushed out again, usually by mass market retailers.


Creative energy. Following the departure (paywall; in German) of two executives, German fashion label Gerry Weber has named Rena Marx Creative Vice President. The 52-year-old, who was previously Head of Brand at Katag's Basefield Woman and In Linea collections, will oversee (paywall; in German) Gerry Weber's Collection, Casual and Edition lines. She shares leadership with Executive Vice President Raimund Axmann. Both report to CEO Ralf Weber.

Mourning Hubert de Givenchy. The French couturier was best known for the elegant wardrobe he created for his friend and muse Audrey Hepburn, who wore his designs in famous films like Breakfast at Tiffany's. He also dressed Grace Kelly and Jacqueline Kennedy Onassis. After LVMH bought the label in 1988, he remained on board until his retirement in 1995. Hubert de Givenchy died last Saturday at age 91. He is survived by his companion, French couturier Philippe Venet.


Sqinting cat eyes. For a few months now, celebrities like Rihanna, Bella Hadid, Kim Kardashian and Kendall Jenner have balanced teeny tiny sunglasses with round, angular, yellow or rose colored lenses on their nose tips. Now, the 90s inspired "micro shades" trend is making its way into the mainstream.


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