Welcome back to The Spin! Today we reveal, who's getting a discount on Prime memberships. We also tell you, which type of social media is next in line for commercial conquest, how Kim Kardashian West single-handedly restored Yeezy's reputation, and what Karl Lagerfeld thinks about reincarnation. Enjoy the read and feel free to share! Cheers, Ulrike


Prime stories. Amazon's Prime memberships service, whose head Greg Greenley just left for Airbnb after 18 years of service, now offers a 54 percent discount on its monthly membership fees for Medicaid recipients in the US. On a separate note, the Prime service has also been extended to include free Whole Foods delivery to members.


Boss moves. German fashion company Hugo Boss expects sales to grow faster in 2018 and net income to rise again. One day after the fashion house announced the extension of CEO Mark Langer's contract for another three years (in German; paywall) Hugo Boss published its annual report for 2017. On a currency-adjusted basis Group sales went 3 percent up to € 2.73bn. The EBITDA before special items resulted on par (€ 491m). For 2018 Hugo Boss expects sales to grow faster in all markets and distribution channels.

Lining up. Britain's JD Sports has launched (paywall; in German) a new private menswear line. The 20-piece Align collection merges streetwear design with elements from activewear. Core price points are €30 to €75. JD Sport's additional private labels include Pink Soda (women's fitness), McKenzie (men's streetwear) and Supply & Demand (unisex).


To buy, or not to buy. Material things easily become intertwined with one's identity. As the act of over-shopping is often a pursuit of status, the acquisition of new possessions can easily lead to a spiral of consumption as visualized by French philosopher Denis Diderot's tale of his new robe, that caused him to refurbish his entire world.


Say it with a song. The next type of social media for brands to conquer are streaming music channels. After all, US consumers spend over 32 hours per week listening to music. Carnival Cruise Lines, for example, offers a free playlist with upbeat summer songs on Spotify, while Anytime Fitness has successfully worked with Pandora to promote its Free Workout Saturdays.


Jeez! Kim Kardashian West just blasted the online group The Yeezy Mafia over a tweet that claimed, that stockiest were invited to an empty showroom in Paris where they were told that there would not be any apparel for Season 7 since Kanye West could not do what he wanted to achieve with his collection. She got them to delete the post and countered that the showroom had always been strictly for shoes and that Season 7 would soon be available online.


Snowy whiskers. Karl Lagerfeld, who calls his favorite models by the name of his beloved Birman cat - Choupette - is currently quite pleased with the direction in which he has led fashion. Instead of obsessing about his next earthly move, the designer who considers himself "nearly lazy", contemplates reincarnation, opting not to return at all.


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