Welcome back to The Spin! In a brilliant move, LVMH has named Hedi Slimane Creative Director of its Céline brand, which the former Dior Homme and Saint Laurent designer will soon lead into menswear, couture and scents. We also fill you in on the top developments at last week's NRF 2018 retail convention, Berlin Fashion Week and Paris Men's Fashion Week. Enjoy the read and feel free to share! Have a great week, Ulrike


Genius move. LVMH has appointed (press release) Hedi Slimane Artistic, Creative and Image Director of its Céline brand, which is said to be approaching €1 billion in sales. Taking over from Phoebe Philo, Slimane will oversee all Céline collections and extend the brand into menswear, couture and fragrances with its first mens' stores scheduled to open (paywall) in 2019. Slimane's first Céline collection will be shown in September. Philo's plans are not known, but rumors continue to link her to Burberry.



Tantalizing tech. To achieve an accurate single customer view, new technologies including robotics, facial recognition, virtual and augmented reality as well as Blockchain are revolutionizing retail. The flood of digitally collected data can only be managed by artificial intelligence, with a projected 75 billion devices connected to the Internet of Things (IoT) by 2020. Meanwhile, physical retailers continue to shrink their footprints and increase their focus on store optimization and entertainment for their customers.



Richemont wants YNAP. Luxury goods maker Richemont announced its intention to buy the remaining shares of Yoox-Net-a-Porter Group (YNAP) it does not already own. YNAP shareholders are offered € 38 per share. Richemont said YNAP would continue to be run as a separate business alongside its other businesses.


Monsieurs monstrueux. Distrubing latex dog masks, colorful "Hannibal Lecter"-inspired hoods and monstrous textile skull replicas gave a haunting edge to fashion at Paris Men's Fashion Week. The looks remain masculine (paywall), edgy, slogan-driven and sporty. Strong outfits were accessorized with platform sneakers or thigh-high Uggs, underscoring the lasting ugly chic movement.

Ditching tradition. Street style, green fashion and wearable waste dominated last week's Berlin Fashion Week. On unconventional runways in nightclubs, power plants, subway stations and botanical gardens, participating brands showed a slew of sustainable items made of stone, banana and pineapple leaves, maize, milk solids and the fluff of kapok trees. Meanwhile, Balenciaga's chunky sneakers successfully made their way into Berlin's street style.


From Gucci to Geox. Matteo Mascazzini is leaving his COO post at Gucci America to become CEO at the embattled Italian shoe brand Geox. He replaces Gregorio Borgo, who will step down on Januar 31 after about a year on the job. Although wholesale remained robust, Geox has been plagued by lower retail sales both at its own and franchise stores. Mascazzini arrived at Gucci in 2007 following a four-year stint at Giorgio Armani.

Boosting the swoosh. To increase its market share, Nike Inc. has promoted (in German) Dirk-Jan van Hameren from GM of Nike Sportswear, where the Air Max was developed, to VP and Chief Marketing Officer. In his new position, the 25-year Nike veteran will lead the sports giant's entire Global Marketing. He succeeds Greg Hoffman who has been appointed VP of Global Brand Creative & Marketing Innovation, where he will focus on creative storytelling, brand design and experiences.


To Putney from Kreuzberg. British event organizer Clarion Events acquired (in German) the stakes of Florian Bachelin and Waterland Private Equity in Berlin-based fashion trade show company Premium Group. Waterland bought the shares of founder and then-co-owner Norbert Tillman in early 2015. The remaining co-owner Anita Tillmann is keeping her shares and remains on board as Managing Partner. Premium Group operates B2B fairs Premium, Seek, Show & Order, Bright and FashionTech.


Good enough to eat. Besides oil and charcoal paintings, San Francisco-based artist Gretchen Ann Cecilia Röehrs also creates vibrant fashion illustrations based on Californian fruits and vegetables. Her inspiring work, which matches the organic lines of nature with the feminine shapes of women, adornes witty banana bags and also makes for a mouth watering coffee table book aptly titled Edible Ensembles: A Fashion Feast for the Eyes. It will be published on February 13 by Rizzoli.


is a product
delivered to you by
textilwirtschaft.de | Imprint