Welcome to your Wednesday edition of The Spin. Today you'll learn about the big acquisition in the mall world, how Patagonia's feud with the President is making it more popular and hear about bio-friendly bacteria and bickering bloggers. Enjoy the read and have a great hump day! Best, Christopher


Big mall purchase. Australia-based Westfield Corporation, which operates 35 shopping centers in the US and the UK, is being acquired by France's Unibail-Rodamco for $24.7 billion. The latter operates 71 sites in Europe and after the transaction is finalized it will have $72.2 billion in gross market value and a global footprint that spans 27 retail markets and cities.



Profitable protest. Sales of Patagonia products have increased since it announced last week that is would be suing President Trump for drastically reducing the size of two national parks. E-commerce tracker Slice Intelligence found that the outdoor brand's sales by third-party online vendors the day after the news were six times greater than a typical day and stayed boosted all week long. Overall they were seven times higher (paywall) than the week before – and that week included Cyber Monday.

Favoring fur. Bucking the growing PC trend that supports animal rights, the French Fur Federation, which includes 60 companies including breeders and furriers, has established a new fur information center, that also includes a helpline (in French) offering a sympathetic ear and legal guidance for those who are attacked by anti-fur protestors. To no one's surprise, PETA has condemned (paywall) the move.

Dubai's marvelous modesty. The first Modest Fashion Week ever held in Dubai ended its two-day run over the weekend and is being heralded as a smashing success. The event featured 40 fashion shows, 50 retail pop-ups and exhibitions from over 20 countries. Muslim consumers are expected to spend $66 billion on modest looks by 2021.


Beneficial bacteria. Chinese textile giant TAL Apparel Ltd is currently conducting scientific research in a Hong Kong laboratory to discover and develop a superbacteria that could help clean its factories' waste water. Using bacteria instead of chemicals can reduce organic sludge in the water by up to 80 percent and allow all the water to be recycled per China's stricter water-waste restrictions. A similar technology is being developed in Japan for pig farmers.


Under Armour execs. Under Armour has added two new names (press release) to its executive team. Massimo Baratto, a 30-year industry veteran, is the new vice president and managing director for Europe and will be based in Amsterdam. Kelly McCormick will lead the US activewear company's corporate communications from its headquarters in Baltimore.


Terms of endearment. Shopping platform Lyst has released its the ten most used fashion words in 2017. "Power" and "woke" top the list, which was determined by analyzing 30,000 online fashion editorial articles from 100 different outlets. The results reflect fashion and society's interest in feminism this year.

#copycat. Two fashion bloggers and former friends are battling it out on social media after one accused the other of copying her looks and photos on Instagram. Jennifer Lake and Rosie Clayton sport strikingly similar looking accounts, pictures, outfits and poses. While people are chuckling at this feud, Lake reminds us that "Instagram is a business."


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