Happy midweek and welcome to today's edition of The Spin. Today we've got a double dose of news from Tommy Hilfiger, more politically charged actions on the fashion front, several executive changes and a new limited-edition capsule that is literally selling like hotcakes (or hot cookies as the case may be). Enjoy the read and see you again tomorrow. Best, Christopher


Tommy's tops at Twitter... Twitter has shared its annual end-of-year stats and according to InStyle Tommy Hilfiger is the fashion brand that was the subject of the most tweets in 2017. Victoria's Secret , Chanel, H&M and Louis Vuitton round out the Top 5 fashion brands mentioned on the social media platform during the year. The information comes just days after its was announced that Chanel, with 25.2 million followers, is now the most popular designer label on Instagram.


...and is headed to Milan. In other Hilfiger news, the designer announced yesterday that the latest, and fourth, version of his globetrotting "see now, buy now" runway concept "TommyNow" show will take place in Milan during fashion week in February. The show, with women's and men's pieces available immediately for purchase, will feature the final collection of his collaboration with supermodel Gigi Hadid, with whom he also created a lookalike Barbie doll that became available this week.


Outdoor outrage. President Trump's recent proclamation to dramatically reduce the size of federally protected lands in Utah has sparked fierce and very apparent opposition from several outdoor fashion brands. Patagonia has changed its homepage to a black one that says "The President Stole Your Land" and brand founder/owner Yvon Chouinard has vowed to sue Trump for this "largest elimination of protected land in American history." The North Face, meanwhile, has pledged $100,000 towards the construction of an education center in the soon to be shrunken Bear Ears National Monument and encourages its customers to contribute as well.

Dressed to protest. Not surprisingly, Vogue has declared activism-inspired apparel as one of the biggest and most powerful fashion trends of 2017. And while the love and growth of politically charged designs continues to gain popularity with the likes of the statement sweatshirts created by 19-year-old Olatiwa Karade of New Jersey, one fashion historian points out that dressing to demand social change has been happening for over a century.


Lauded in London. British fashion's most famous gathered in London on Monday night for the presentation of the 2017 British Fashion Awards which honored numerous designers, models and other creatives from the UK and abroad for their contributions to the industry (see full list here ). Outgoing Burberry designer Christopher Bailey received the Outstanding Contribution to British Fashion Award while Craig Green and Jonathan Anderson took the womenswear and menswear designer awards, respectively.

Movement at Mugler. Casey Cadwallader, a relatively unknown American designer, has become the new artistic director of women's ready-to-wear at Parisian fashion house Mugler. The 38-year-old already started in his new role on December 1 and replaces David Koma who left after a four-year run there. Cadwallader most recently served as head of women's pre-collections at Acne Studios.

Scandal at Steinhoff. Steinhoff, a global retailer known for its furniture and fashion brands that is based in South Africa and listed on the Frankfurt Exchange, has lost its CEO amid an ongoing investigation into accounting irregularities. Markus Jooste resigned effective immediately and will be temporarily replaced by company chairman Christo Wiese.

Under Armour realigns. Six months after it hired a new president and COO, Patrik Frisk, fitness giant Under Armour has announced more executive changes. Next month Michael La Guardia will become SVP of digital product while Mike Lee, chief digital officer, will exit. The change was made to realign the company's digital business with its growth goals.


Aussie Amazon. Amazon's official launch (paywall) in Australia on Tuesday has gotten mixed reviews from customers and fearful fellow retailers. Some called it underwhelming while the online giant claims that orders on its site led to its biggest opening day ever. Either way, a newly released report predicts that Amazon will continue to see double-digit growth in apparel sales.

Closing Biba. Bankrupt German Womenswear company announced (in German; paywall) to cease its business. 480 employees will lose their jobs, 130 POS will be operated only until the end of the year.


Gobbled up. A new capsule collection by denim brand Madewell and the bakery chain Milk Bar that was released yesterday apparently has more appeal than the latter's famous cookies. The items include a $39.50 denim apron that sold out immediately, a white T-shirt with a cookie graphic in the pocket, a cookie-embossed bandana and a "blueberry jeans cookie mix." Get 'em while they're hot....


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