Welcome to this week's final issue of The Spin! Today, we check out the first major shows at Milan Fashion Week and reveal what Miuccia Prada wants to be judged for. You will also find out that Thom Browne is quietly capturing the Chinese market, and how Amazon continues to gain a foothold around New York City. Enjoy the read - and the weekend! Cheers, Ulrike


Maximalism vs. militants. Milan Fashion Week is officially underway and the glorious excesses of Gucci’s 80s interpretations and Dolce & Gabbana’s “Massimalismo” are dominating the headlines. Meanwhile, Prada CEO and Creative Director Miuccia Prada asks not to be judged by the brand’s lagging profits, but by her designs which she claims offer women ideas on how to be strong and combative.


R.E.M. cycle. British designer and long-time R.E.M. fan Sir Paul Smith has teamed up with the US rock band for a T-shirt and accessories capsule collection to mark the 25th anniversary of its “Automatic for the people” album and the release of the record's remastered deluxe version. Launching November 10th at Paul Smith stores and the brand’s web store, the line will include T-Shirts, tote bags, scarves, silk pocket squares and socks.

The next big thing. Creative but low-key designer Thom Browne is quietly amassing a large fan base in China, supported in part by the Chinese-born Canadian entertainer and Thom Browne fan Wu Yifan aka Kris Wu. Browne has recently opened his first shop-in-shop at Shanghai's Rui Ou Department Store, recreating his signature office style. According to sources, he is planning (in Chinese) a total of five stores over the next years.


Mourning Liliane Bettencourt. She was regal, rich and surrounded by scandal. Ranked as the world’s wealthiest woman by Forbes, Liliane Bettencourt had an estimated net worth of $44.7 billion. The L’Oreal heiress died Wednesday at her home at Neuilly-sur-Seine, outside of Paris. She was 94 years old.

From Tory to Tiffany. Veteran fashion executive Roger Farah, who served more than 13 years at the helm of Ralph Lauren Corporation and the most recent two years as co-CEO at Tory Burch, has been appointed to the position of Chairman at Tiffany & Co. Effective October 2nd he takes over from interim CEO Michael Kowalski, who temporarily took the position upon the ouster of Frederic Cumenal in February and will remain on the board.


West side story. In 2018, Amazon is going to open a 34,000 m2 office at the new Five Manhattan West complex in New York, creating more than 2,000 jobs in advertising, fashion and web services. As reported, the online giant already runs a fulfillment center, a photo studio and two bookstores in New York City and plans to build a large distribution center on Staten Island, creating an additional 2,250 jobs. According to Amazon, the current NY initiatives have been long in the making and are not to be viewed as an endorsement for the planned second headquarters.


Defending DACA. Powerful leaders in the US fashion, retail and tech industries are forcefully supporting (paywall) legislation to facilitate citizenship for illegal immigrants who came to the US as small children. The Deferred Action for Childhood Arrivals program was launched in 2012 by President Barack Obama and provided about 800,000 young immigrants with tax numbers and documents to allow them to work and protect them from deportation. It is now being challenged by the Trump administration, a move that could potentially cost the nation $340 billion. Fashion makers have long tried to emphasize the value of immigrant workers for the industry.


Sweet smell of success. Some retailers already scent their stores with their own brands’ perfumes, but experts suggest to go a step further and create seasonal aromas, much like Starbucks does with its seasonal pumpkin spice latte. Interesting options to complement upcoming winter decorations are frosty peppermint, comforting spice mixes and warm cinnamon. After all, scents revive memories from the past for a better retail experience…


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