Welcome to a new week and a new issue of The Spin. Today we tell you why HBC's stock jumped 14 percent on Friday, who's moving into the new Printemps Nation branch, and what Ugg owner Deckers Brands is planning for its Sanuk label. We also take a close look at how robots might soon change the apparel production process. Enjoy the read and feel free to share. Best, Ulrike


Hudson's Bay Watch. Following pressure from activist investor Land and Buildings, Canadian retail group Hudson's Bay Company (HBC) is considering privatization. According to sources, the owner of Hudson’s Bay, Saks Fifth Avenue, Lord & Taylor, German Galeria Kaufhof and Dutch Galeria Inno is planning to review all available options, from the sale of retail assets and real estate to going private. HBC shares went up more then 14 percent on the news.


Visitor from Japan. French retailer Printemps has dedicated (paywall) three floors of its newly renovated Printemps Nation branch (images) in Paris to its own sports and streetwear retailer Citadium, Japanese chain Uniqlo and French furniture label Maisons du Monde. The Citadium area on the top level of the five-floor store at 21-25 Cours de Vincennes and the 300 sqm Maison du Monde space on floor four already opened this Saturday. Uniqlo's first shop at another retailer will be located on the third floor, scheduled to open (in French) in November.

What works... In less than a decade, Amazon's private brands have gone from zero to $2.5 billion in sales. That's more than fashion chain J. Crew ($2.42 billion) or apparel maker G-III ($2.39 billion) reported in 2016. Not all of Amazon's in-house brands are apparel related, but the online giant is increasing its commitment to the sector by adding sports apparel and lingerie (paywall).


...and what might not. Although the voice shopping partnership between Google and Walmart has received massive media attention, some experts doubt that it will have much impact on the industry. So far, comparable cooperations Google started with Costco and Target in 2013 have had hardly any impact.

Robot tailors. In 2018, Chinese Tianyuan Garments Company plans to open a highly efficient factory manned with sewing robots in the US. With 21 production lines equipped with Sewbots of Atlanta-based Softwear Automation the facility should be able to produce about 1.2 million T-shirts per year. According to experts, the technology which is also being pioneered by Seattle-based tech company Sewbo could soon change the entire apparel industry.


Sales spur. American footwear brand Sanuk, which belongs to Ugg owner Deckers Brands, is starting with apparel. Launching for Spring 2018, the line will include T-Shirts, fleece items and caps prominently displaying the brand's Sanük logo, also known as "The Happy U". With the expansion, Sanuk, which currently makes about 10 percent of its sales abroad, wants to spur international sales.


Aftermath of the attack. Although tourism has remained relatively stable following the terror attacks in Barcelona, retail sales in some stores went down 50 percent since August 17, when two cars crashed into pedestrians. The attacks on Barcelona's shopping mile Las Ramblas Promenade and the seaside resort of Cambrils killed at least 16 people and injured about 120.


When Angels cry. Following last week's casting for the upcoming Victoria's Secret fashion show, the US lingerie maker released mini videos of the moments the only two newcomers to the event - Dutch model Roosmarijn De Kok (video) and Angolan stunner Amilna Estevao (video) - received the good news.


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