Happy Thursday and welcome back to The Spin. A lot of focus is currently on footwear - from Sarah Jessica Parker's new shoe store in Las Vegas to the fuzzy woolen must-haves currently flooding Silicon Valley. In other news, American Apparel returns in the guise of a start-up, Saks Fifth Avenue takes aim at India, and Arcadia consolidates the creative direction of Topshop and Topman. Enjoy the read and feel free to share. Best, Ulrike


The high cost of Amazon. According to a study by German software company Sellerlogic, vendors on Amazon's marketplace are losing money (in German) on about 20 percent of their merchandise. Sellerlogic, which offers repricing tools, analyzed 583.891 products. After deducting fees and distribution costs, about 80 percent of product had an average margin of 12.5 percent, while 20 percent of the items showed negative income.


From 6,000 to 37. On Monday, American Apparel was relaunched as an online-only brand. Its new owner, Canadian apparel maker Gildan Activewear, has positioned the label as a start-up and cut the assortment from about 6,000 styles to 37 basic pieces. Since the brand utilizes Gildan's supply chain, most of the product is made outside the US. Just eight styles are currently produced in America.

Sex & The Shoe shop. Sarah Jessica Parker, who famously played shoe-obsessed Carrie in the hit TV series Sex & The City, has opened a new shoe store at MGM's Bellagio Resort & Casino in Las Vegas. The actress launched her retail business in December 2016 with a SJP shoe store at the MGM National Harbor Resort & Casino in Oxon Hill, and now contemplates a location in New York City.


Indian innovation. US luxury chain Saks Fifth Avenue is setting up a technology center for up to 1,000 employees in Bengaluru, India. In the first two years, about 450 "highly talented individuals" are expected to work on innovative omni-channel solutions, customer behavior analytics models, and methods for supply chain management. In February, the retailer which belongs to Canadian Hudson's Bay Company (HBC), has partnered with Aditya Birla Fashion Retail to open stores in India.


Arcadia fires. British retail group Arcadia has shown the door to Kate Phelan, Creative Director at Topshop, whose "tinfoil" silver boots are being fiercely mocked on Instagram, and Gordon Richardson, head of creative at Topman. They are being replaced by David Hägglund, who was assigned the newly created position of Creative Director across both brands. Hägglund used to be an art director at French Vogue and founded a Stockholm-based creative agency whose clients include H&M, Esprit and Hugo Boss.

Herrera hires. New York-based luxury company Carolina Herrera Ltd. has appointed (paywall) Lisa Arnold Vice President of Retail and Thea Terenik Vice President of Global Merchandising. Arnold has most recently overseen the East Coast retail division of French luxury brand Chanel. Before, she held retail leadership roles at Roger Vivier, Dior and Ralph Lauren. Terenik comes from Calvin Klein Collection and has previously worked for Alexander Wang and Barneys New York. Both report to CEO Emilie Rubenfield.


Presidential posts. Following the defection of several CEOs from the Manufacturing Council and the Strategy and Policy Forum, US President Donald Trump informed the world via Twitter that both panels are being dissolved. The departures were in response to Trump's exit from the Paris Climate Accord and his response to the violent white supremacist rally in Charlottesville. Meanwhile, former US President Barack Obama scored the most likes ever - over 4 million - for his anti-racism tweet quoting Nelson Mandela.


Shoes for the Valley. After Vibrams and Crocs, San Francisco-based footwear brand Allbirds is the latest must-have in Silicon Valley. The comfortable shoes are made of merino wool and castor bean oil, retail for $95 a pair, and are worn by tech gurus like Google's Larry Page and Twitter's Dick Costolo. In September, Allbirds will open its first store in Manhattan.


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