Wishing you a Fashionable Friday. But before you head out for the weekend check out this edition of The Spin which gives you the latest on the financial performances of major retailers in the U.S. and Germany, some interesting new fashion-related technical developments and a new social campaign that spreads its message via nail polish. Enjoy the read and I'll see you again on Monday. Best, Christopher


Mixed messages in the USA. Four major U.S. retailers have released their Q2 earnings reports and while most were negative there was a single exception. Although their sales and earnings results were better than expected, Macy's, Kohl's and Dillard's all reported declines in same-store sales which immediately caused their stock prices to tumble. Nordstrom, however, reported same-store gains of 1.7 percent, causing its shares to rise by almost 7 percent late yesterday.


Zalando's on track. Zalando has released its latest financials and the results are positive. Revenues at the giant German e-tailer were up 21.5 percent to €2.08 billion in the first half of 2017 and up 20.1 percent for the second quarter. The numbers were in line with the company's targets.

Successfully skyward. Architects and store developers in New York City are disproving the long-held trend that the upper floors of a mall are less desirable than the ground or lower levels. Recently opened developments there such as The Westfield World Trade Center and the Fulton Street Transit Center all sport successful stores on floors above the street level. The trend will continue when Neiman Marcus opens its first NYC outpost on the fifth through seventh floors of the new Shops at Hudson Yards next year.


ASOS: Send me pics. ASOS launched a visual search tool yesterday that will suggest similar looking ASOS merchandise after analyzing photos uploaded by users. A sort of Shazam of fashion, the tool will find the best matches from the company's 85,000 products based on shape, color, print, etc. The tool is supposedly only available to iPhone users in the U.K. at present but will be rolled out to Android users and other countries soon.

Techie trendspotting. A recently published scholarly study from three computer-science researchers at Cornell University discusses how they pinpointed and analyzed streetwear trends around the world over a three-year period by examining about 15 million photos that had been uploaded to social media. Using a computer program that recognizes data patterns, they were then able to identify, for example, the areas where specific trends were especially popular and how people preferred to wear individual items.


Conservative consternation. The current cover of American Vogue featuring Jennifer Lawrence in front of The Statue of Liberty is an attack on Donald Trump and his supporters according to John Carney, finance editor at alt-right Breitbart News Network. Apparently thinking that showing the monument was a statement on Trump's immigration policies, Carney tweeted "the Opposition Media can't even do fashion without attacking us" and implied that Breitbart should cover fashion too. Unsurprisingly, sarcastic responses to his suggestion soon popped up all over social media.


Manicured message. Non-profit organization Safe Horizon has launched the #PutTheNailInIt campaign for people to show their support for victims of domestic violence. The online initiative asks people to paint the nail of their left ring finger purple for the next three months and is being fronted by such celebs as actress Kyra Sedgwick and singer Carrie Underwood.


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