Happy Friday! Today we're discussing Adidas' newest sport sponsorship, the latest news from the changing American trade show landscape, the newest wearable tech item and The Golden Arches' new promotional fashion collection. Enjoy the read – and your weekend – and feel free to share. Cheers, Christopher


Chanel's legal victory. The European Union's General Court has ruled in favor of Chanel in a case it brought against Spanish jeweler Li Jing Zhou. Chanel claimed the latter's double S logo was too similar to its famous interlocking C's symbol and the court agreed, thereby revoking Li Jin Zhou's registration of it with the EU's Intellectual Property's Office.


Three-stripe volleyball. In a partnership announced earlier this week athletic giant Adidas will be the official provider and sponsor of USA Volleyball, the organization that oversees all the national teams. In a related new multi-year deal, the brand also signed player Lauren Carlini as the face of Adidas Volleyball. In addition to promoting the brand, she will help create new designs and merchandise.


Korean climb. Newly released numbers from Statistics Korea show that domestic online retail purchases in South Korea are growing rapidly and now account for nearly 20 percent of total sales there. In the first quarter of 2017 they leapt 19.6 percent compared to Q1 of 2016 and were 18.21 trillion won (approximately US$16.3 billion) out of the 96 trillion won total.

Come on in, consumers! The trend to open up fashion trade shows to the general public continues to have legs in the United States. Yesterday show producer UBM announced that it is launching a consumer-targeted vintage shopping platform at the next Intermezzo Collections show in New York next month. Earlier this week the Agenda show in Long Beach debuted a consumer day that drew 15,000 people and trade shows Capsule and Liberty in New York livestreamed fashion presentations on Facebook where viewers could purchase the items via Shopify's Frenzy app.

Denver deal. The Outdoor Retailer trade show will be relocated from Salt Lake City, Utah to Denver, Colorado next year. The decision was finalized after the state government of Colorado offered a $1.7 million incentive to show producer Emerald Exhibitions, which along with the rest of the outdoor sector, is upset with Utah officials who are threatening to shrink the size of the Bear Ears National Park, which President Obama created in late 2016.


Quitting Courrèges. After two years of creative leadership Sébasitan Meyer and Arnaud Vailland are leaving Paris fashion house Courrèges. Whether or not the two designers will pick up their own label Coperni which has been on hold for the last two years remains speculation .

Losing Lane. Kenneth Jay Lane, whose eponymous line of faux jewelry was a favorite of famous females from Elizabeth Taylor and Jackie Kennedy to Princess Diana and Audrey Hepburn, died in his sleep at his New York apartment this week at the age of 85. He was active in his business until the end and his 50-plus year career is the topic of a new documentary film that will likely be released next year.

Calendar crew. Fashion insiders and famous faces again joined forces to create the latest edition of the legendary Pirelli calendar which is produced and distributed to a select group of VIPs by the namesake Italian tire company. The 2018 version, which drops in November, was shot by photographer Tim Walker, styled by British Vogue editor Edward Enninful and features an all-black cast including Naomi Campbell, Lupita Wyong'o, RuPaul and Djimon Hounsou, among others, who re-create scenes from "Alice in Wonderland."


High-tech hat. Video game company Atari will blend fashion and technology with its soon to be released Speakerhat , a cap that is enabled with speakers and a microphone that link to Bluetooth-enabled devices. Atari is currently seeking people to beta test the new devices before they are officially available.


Fast (food) fashion. Just like its rival KFC which launched a branded apparel line this week, McDonald's is now getting in on the fashion action. To promote its new McDelivery service with UberEATS, the chain will give away apparel items that range from sweatshirts to sandals with orders made on July 26, which it has designated as Global McDelivery Day.


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