Today we're starting the week with a look at Target's latest tactics, how some British investors are actually rooting for an even bigger retail fail and two big recent fashion happenings in Africa. Enjoy the read and feel free to share. (Note: In observance of the Independence Day holiday in the United States we will not publish The Spin tomorrow, but Ulrike will be back with a new one on Wednesday.) Happy Monday, Christopher


Bulls-eye branding? Target announced on Saturday that it is reworking its stable of private-label apparel brands with both additions and omissions. Arriving in stores this fall, the new launches include women's label A New Day, men's clothing and accessories collection Goodfellow & Co and the directional athleisure line Joy Lab. Meanwhile, Target plans to axe its Merona and Mossimo collections and give its stores a more "boutique" feel. The retailer's stock is down about 28 percent compared to last year but CEO Brian Cornell has a five-point plan to get things back on track.


Your loss is our gain. In a sign that investors do not have high hopes for a retail turnaround, British hedge funds have invested more than £3 billion against large high street names such as Debenhams and Marks & Spencer according to The Sunday Telegraph. As short-sellers, these investors buy stocks they expect to drop in value, quickly sell them and then buy them back later at a significant profit. In addition, newly released figures show that consumer confidence in the U.K. is the lowest it has been since the Brexit vote last year.


Tommy's team up. Tommy Hilfiger announced on his personal Instagram page on Saturday that he is releasing a collaboration (paywall) with cult street label Vetements. The unisex collection, which is currently planned for one season only, includes oversized hoodies and other pieces and will hit stores in February 2018.


Berlin brigade. The German capital will be abuzz with fashion starting tomorrow as the many seasonal trade shows open their doors and run through Thursday or Friday. Mercedes-Benz Fashion Week Berlin will take place simultaneously for a four-day run at Kaufhaus Jandorf, where it relocated last season.

Building in Boston. Boston Seaport, a new mixed use development that is currently under construction in the Massachusetts capital and is the largest real estate project ever built there, has announced its first retail fashion tenants . Those who will soon set up shops in this new 20-block neighborhood include L.L. Bean, Filson, Bonobos and men's specialty store Mr. Sid.

Democratic dressing in Dakar... The 15th annual Dakar Fashion Week concluded in Senegal's capital yesterday and featured 36 designers from nine countries. A particular highlight was again the group "Street Show," a free catwalk presentation featuring 11 of DFW's participating designers and more than 100 models this year. It is held in a working-class area of the city and is open to the public.

...and all duded-up in Durban. Fashion was also at the forefront of another African city over the weekend at the 120th annual Durban July horse race in Durban, South Africa. The largest equestrian event on the continent, it attracts nearly 50,000 people and VIPs who, keeping with longtime tradition, were expected to dress their best . The theme of this year's event was "The Colour of Magic" and eight invited South African designers/labels showed in onsite fashion shows there in the days leading up to the race.


Martens of Y/Project takes ANDAM Award. Glenn Martens, creative director of Y/Project, was the winner of the prestigious ANDAM Award Grand Prize in Paris on Friday night, Presented by France's National Association for the Development of the Fashion Arts , this top honor includes a €280,000 payout, €10,000 worth of Swarovski crystals to use in his next collection and a year of mentoring under YSL president Francesca Bellettini.


Tourist is the new cool. Forget about trying to look like a local when on holidays. Among international designers the opposite is key: Once ill-reputed insignia of tasteless tourists like graphic shirts, khakis, fanny packs and flip-flops are now said to be the it-pieces for next summer.


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