Happy Wednesday and welcome to a new issue of The Spin. Today, Ulrike Howe highlights LVHM's foray into online luxe retailing, Amazon's Prime discount for low-income Americans, and India's move to the No. 1 spot for international retail investment. Enjoy the read and feel free to share The Spin.


Online, at last. On June 6th, LVMH Moët Hennessy Louis Vuitton has opened its high-end, multi-brand online store, 24 Sèvres. The site is named after the chic Parisian location of luxury department store Le Bon Marché in the 7th Arrondissement and can be reached via as well as . 24 Sèvres offers (paywall) luxury items from over 150 brands, some of which have never before been available online. Among them exclusive items from Louis Vuitton and Dior as well as products from LVMH competitors like Kering (Gucci, Balenciaga) and Prada.


Heidi to the rescue. Lidl's planned fashion collaboration with German top model Heidi Klum is supposed to push the entry of German discount chain into the US market and help it take market shares from competitors like Walmart and Target. According to Lidl, Klum is not only the brand ambassador but has designed (in German) a complete collection for the chain. It will launch (paywall) in Lidl's 650 UK stores, with subsequent releases across Europe and the US. The first nine US Lidl stores are planned to open by mid-June with over 100 US branches scheduled for the first year.

Amazon's discount for low-income Americans. US online giant Amazon offers Americans who receive government assistance like food stamps a 45% discount on memberships in its Prime delivery and service program. Instead of $10.99 per month or $99 per year, eligible consumers are charged a monthly fee of $5.99. The move is yet another effort to go after competitor Walmart.


Coming to America. On July 1st, Stefano Rosso is going to assume (in German) the role of CEO at Diesel North America. The son of Diesel founder Renzo Rosso last held the position of Co-CEO at OTB Group, the parent company of brands including Diesel, Maison Margiela, Marni and Viktor & Rolf. At Diesel North America he takes over from Tommaso Brusó, who has moved to Italian fashion label Bennetton as COO. Part of Rosso’s new job is the revitalization of the Diesel brand in the US.

Cheap Monday’s natural choice. Carl Malmgren has been promoted to Creative Director at H&M-owned fashion chain Cheap Monday. Malmgren replaces (in German) Ann-Sofie Back, who held the role since 2009 in a consulting part-time capacity. Malmgren, who was Cheap Monday’s first ever customer and employee, has worked with founder Örjan Andersson since the brand’s inception and is considered a natural choice for the position.


Italy on the upswing. Italy’s fashion and textile consortium Sistema Moda Italia (SMI) predicts the Italian textile and apparel sector to grow (in Italian) by 1.8% this year to reach a volume of €53.9 billion. That is double the growth rate of 2016, which came in at 0.9%. The optimistic forecast for 2017 is being shared (in German) by Italian luxury brand Valentino, which expects two-digit growth. But there is the possibility of headwinds, including a risk of rising interest rates and additional geopolitical issues.

India unseats China. According to Kearney’s Global Retail Development Index India is now the top developing country for retail investment. Fostered by its strong growing economy and middle class as well as a favorable regulatory environment, the country has overtaken China, which moved to the number two spot because of its slowing economy but is still driven by its size and growing retail industry.


Kanye's back to school. Kanye West has met with officials at the Calabasas High School (CHS) to pitch a collaboration on the High School’s sports uniforms. As part of the project, the school’s colors would be changed and its mascot would be renamed from The Coyotes to The Wolves. Calabasas is a wealthy LA suburb, where celebrities like Justin Bieber, the Kardashians and Drake reside.


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