Jul
 09
 2018



Ulrike

Hello,

Happy Monday and welcome back to The Spin! Today we investigate, how mall owners might contribute to the defection of stores in their shopping centers. We also tell you, how LL Bean is using the co-working concept to modernize its image, as co-working giant WeWork starts its own retail concept. Enjoy the read and - as always - feel free to share! Best, Ulrike



retail

Tougher terms. As department stores continue to close, mall owners are looking to eliminate so-called co-tenancy clauses, which allowed smaller tenants to leave or have their rent reduced in case certain anchors departed. As a consequence, some retailers might not renew their leases, accelerating the emptying of US malls.


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markets

Bracing for impact. Last Friday, US tariffs on $34 billion of Chinese goods went to effect, prompting China to strike back on the same scale. At this point, apparel and shoes are not included, but Trump’s threat to add another $200 billion worth of products should certainly do so. Those two segments account for about $50 billion of China’s annual US exports, raising the possibility that US manufacturers shift more of their production to other destinations.





retail

Toy story. To absorb market share from defunct Toys 'R' Us, which generated about $6.5 billion in US sales in 2017, online giant Amazon is going to publish its first print holiday toy catalogue. It will be mailed to millions of US households and handed out at WholeFoods Markets, with analysts expecting it to go to the UK as well. The online giant also expanded its annual Prime Day from 30 to 36 hours, now spanning one and a half days from noon July 16 to midnight July 17.



Removing the walls. LL Bean, which just saw a lawsuit over its tightened return policy dismissed, is going to bring its popup co-working campaign, "Be an Outsider", to additional US cities. The project features outdoor workstations, cycling desks and conference areas for about 50 people. It was launched with co-working company Industrious in New York this June to encourage people to spend at least some of their work-day outdoors.



Ready for retail. Taking the reverse route, co-working specialist WeWork has developed a retail concept specifically for its member startups. In addition to WeWork's branded apparel, the inaugural WeMRKT popup in downtown Manhattan offers predominantly food items including Icelandic yoghurt and chickpea snacks. The concept can accommodate up to 10 brands and should allow for pretty much any kind of merchandise.





brands

Just don't do it. Nike has split with other Oregon-based businesses and joined public employ unions in killing a corporate transparency initiative in the US state. The political nonprofit Our Oregon is demanding that publicly listed companies like Nike and their subsidiaries share tax information in state filings. Nike has strong political power in Oregon. At a last minute special session in late 2012 a law was passed to protect the US sports giant from future changes in how the state calculates companies' tax liabilities.



Best of Berlin! German chancellor Angela Merkel was (in German) one of the high-profile guests at Berlin Fashion Week (July 3-7), and Hugo Boss was back with its Hugo label - giving credence to the rising importance of Berlin as Germany’s new fashion capital. The most coveted trends included (paywall; in German) bright colors, logos, retro sports looks and bulky shoes. As several newcomers made their debut, Marc Cain presented the last show of creative director Karin Veit, who is retiring after 43 years.





tech

Size you up! Japan’s largest e-tailer Zozotown has developed a fast fashion collection with personalized sizing. The app-based custom concept provides customers with a free "smart" bodysuit to take their measurements. Using that data, Zozotown creates a avatars, which shoppers can use to virtually try on and modify each item. In late July, the line is expected to debut in 72 countries.







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