Jun
 28
 2018



Ulrike

Hello,

Welcome back to The Spin! Most of the licensing business at Global Brands Group, which was spun off from Li & Fung in 2014, is soon going to be part of Differential Brands. In retail, box services and pop-up concepts are facing some challenges. And then there is Missoni’s brilliant butterfly. Enjoy the read and feel free to share! Best, Ulrike



brands

Coming for Calvin. US brand management company Differential Brands Group, which holds Hudson, Robert Graham and Swims, is buying a significant part of Global Brand Group’s licensing business including BCBG, Bebe, Calvin Klein, Frye, Michael Kors and Tommy Hilfiger. Differential expects the deal, which is valued at $1.38 billion, to increase its pro forma annual revenue with branded apparel and accessories to over $2.3 billion.


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retail

Closing the box. It started in 2010 with Birchbox, now it seems that every week, another company is launching a subscription box service. To keep customers excited amidst increasing competition, marketers have to focus on highly personalized, very hard-to-find items. In addition, advertising is becoming more sophisticated with TV ads as and in-store displays of boxes.



Pop goes the retail. Former Victoria’s Secret merchant Michelle Cordeiro-Grant is taking her digital lingerie start-up Lively across the country via pop-up shops. Launched in 2016, the sports inspired “leisurée” collection was first promoted to social media and is now expanding through experimental pop-up shops, with cities like Chicago, Atlanta and Los Angeles on this year’s schedule.





people

New chief. Peter Bierhake has relinquished (paywall; in German) the position of Managing Director at German Sütegro GmbH. Following his departure, the retail buying group is going to restructure its fashion department, which was greatly expanded with the acquisition of Dutch buying group Euretco in April 2015. Since March, Jan Bongers has been responsible (in Dutch) for the European fashion activities.



New horizons. Oliver Zaric, Executive Vice President for Product Management of the Taifun and Samoon brands is leaving (paywall; in German) German fashion and lifestyle company Gerry Weber to pursue new activities. Following positions at Steilmann, Jobis, Basler and Frank Walder, the 49-year-old has been with Gerry Weber since 2007. Zaric’s new plans are still under wraps, and a successor has not (in German) yet been named.





markets

Do you know, do you care? According to findings by the Worker Rights Consortium, a slew of brands and retailers including A&F, Benetton, Columbia Sportswear, C&A and H&M have ignored reports of beatings, death threats and other abuse at the Bangalore-based Unit 8 factory owned by Shahi Exports, which denies the reports. Brands contacted by the WRC claim to be investigating, but so far it looks like they keep working with the manufacturer.



Show me the money. In addition to traditional ways of financing a fashion business - from friends and family to factoring - the digital age provides a slew of new models. Venture capitalists and private equity firms usually focus on start-up with strong long-term growth potential, while crowd-funding is allows to raise money while determining the market acceptance of the product. Incubators, contests and holding companies are additional ways to raise funds.





last

Madame Butterfly. In one of the more unusual collaborations, Italian luxury brand Missoni has partnered with Californian pool float maker Funboy. The result is a very Instagram-friendly butterfly float in shades of red on one and shades of blue on the other side. Retailing for $148, the Missoni x Funboy oversized butterfly float transforms plain water sirens into beautifully winged water angels.







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