Mar
 26
 2018



Christopher

Hello,

Welcome to a new week and this Monday edition of The Spin. This morning it was announced that Louis Vuitton has a new menswear creative director – and his appointment is really no surprise. In other news, Nike continues to be a champion and designers in London and Lagos, Nigeria are calling for help from the government. Enjoy the read and may it be the start of a wonderful week for you! Best, Christopher



people

Vuitton snags Virgil. Virgil Abloh has been named the new artistic director of menswear at Louis Vuitton. The Off-White founder and "it" personality in the industry takes the place of Kim Jones who left the LVMH crown jewel brand in January. The appointment is further evidence of the ongoing crossover (paywall) between luxury labels and streetwear.


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brands

Just top it... Valued at $28 billion this year, which is actually about a $4 billion drop from 2017, Nike remains the world's most valuable apparel brand according to the recently released annual Top 50 list compiled by business consultancy Brand Finance. The remaining Top Five, in descending order, are H&M, Zara, Adidas and Hermès. The latter replaced Louis Vuitton as the top of the luxury heap this year (but maybe that will change again next year now that Virgil's on board).



...and just buy it. Looking to connect more rapidly and directly with consumers, Nike announced last week that it has acquired data analytics firm Zodiac Inc., a company it has been working with for the past several months. The megabrand's digital business grew 18 percent in the most recent quarter and the acquisition will help it increase that further by getting more information about each individual customer.



It's about time. The staid and very traditional world of luxury watchmaking showed definite signs of embracing the modern world at the annual Baselword, the international timepiece show, in Switzerland last week. On hand were a few young brands that pushed the creative and technological envelope while other more established ones such as LVMH-owned Hublot are now offering smartwatches. In addition, LVMH's Tag Heuer will soon be selling directly online and not just through multi-brand web stockists.





markets

Beware Brexit. While a lack of free movement has already been cited as a negative effect of Brexit on the UK's fashion industry, another is now being discussed: the loss of protection of unregistered clothing designs, which currently cannot be copied in the EU for three years after they make their debut. UK designers argue that the loss of these rights will negatively impact their businesses and might prevent them from showing at London Fashion Week for fear of being knocked off.



A more diverse direction. A new diversity report analyzing the models that walked the world's runways for Fall 2018's fashion weeks says there were improvements in race and transgender inclusivity in New York, London, Milan and Paris this past season but that all four cities made little use of plus-size models or those over the age of 50. More women of color (32.5 percent) were cast than ever before. New York Fashion Week was declared the most diverse of the four locations while Milan was criticized as it "consistently falls behind" in terms of inclusion.



Lobbying in Lagos. Fashion insiders in Nigeria are calling on that African country's government to support the creation of more mass production hubs there to boost its domestic fashion output. Speaking at the Ready-to-Wear Fashion Expo in Lagos this past weekend, they noted that Nigeria is one of Africa's largest consumers of fashion today but still lacks sufficient production centers. The Lagos State Government has just launched and bankrolled a new fashion training program for 50 youths.





last

Statement piece. Although she did not personally participate in the many March for Our Lives anti-gun rallies that took place on Saturday, "Stranger Things" star (and current Calvin Klein model) Millie Bobby Brown showed her support for the movement via the outfit outfit she wore to accept her Kids' Choice Award for Favorite TV Actress that night. Created by Calvin Klein, the button-up denim jacket featured the words "Never Again" on the front. The back had the names of all 17 who were killed in Parkland, Florida school massacre underneath the words "March for Our Lives."







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