Jan
 23
 2018



Ulrike

Hello,

Happy Tuesday and welcome back to The Spin. Today we check out how it feels to shop at Amazon's new checkout-less store. We also tell you why Neiman Marcus wants its employees to friend their customers on social media, and which German agency just came out with an Anti-Influencer collection. Enjoy the read and feel free to share! Best, Ulrike



retail

Candid camera. Threatening the jobs of about 3,5 million cashiers, Amazon unveiled its first checkout-free Amazon Go store. Equipped with cameras, sensors, computer vision and machine learning, the 170 sqm shop requires the Amazon Go app to enter. Once inside, customers can take all items they desire and just walk out, making some novices feel like shoplifters. Amazon charges their accounts automatically for everything - even picking up some discreetly hidden items, but not all...


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I like! To bring more of a human touch to online retailing, US luxury retailer Neiman Marcus urges its staff to connect with customers on social media. According to CEO Karen Katz, customers who follow sales associates on social media tend to spend more. A few years ago, the Dallas-based company issued iPhones to all 4,500 sales associates, using the iSell app to communicate with customers about things like new arrivals and styling ideas.


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people

High note. Arthur Martinez, Executive Chairman at Abercrombie & Fitch, will retire at the end of its fiscal year on February 3. At that time, Terry Burman, Lead Independent Director and Chair of the Nominating and Board Governance Committee, will assume the role of Non-Executive Chairman. The announcement of the transition was made just minutes after the company boosted its fourth quarter outlook, sending Martinez off on an upbeat note.


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tech

Chief Emotional Officer. As artificial intelligence takes over hard leadership functions like information and data processing, human leaders have to cultivate soft leadership qualities including curiosity, vision, engagement, adaptability and emotional stability. Those traits are already seen in many of today's innovative tech companies.



Human league. To create an emotional context for its employees, German online retailer Zalando, for example, allows (in German) for a bi-monthly zTalk that allows employees to speak to its founders and have "every question" answered. A company-wide social intranet called zLive and the zBeat survey tool add (paywall) further information. The results, which are published on Zalando's intranet, allow leaders and teams to discuss their business unit's results.





markets

Landmark deal. After a two-year arbitration process, the trade unions IndustriALL Global and UNI Global for textile workers in Bangladesh have reached a $2.3 million settlement with a multinational brand that was accused of delaying repairs of life-threatening hazards at more than 150 textile mills in the region. The brand, which cannot be named under the terms of the agreement, will pay $2 million to fix safety issues at those factories plus $300,000 towards improving pay and conditions for workers in global supply chains. In December, the trade unions settled a different case with another unnamed global brand.





brands

Don’t believe the hype. Berlin-based advertising agency Dojo has started (in German) an anti-influencer campaign for its streetwear label Muschi Kreuzberg. In a rap video made entirely of Instagram Stories, the agency takes a swipe at social media opinion leaders. Aptly titled “Defluencer”, the current collection features T-shirts and hoodies with prints like Unfollow, Anti Social Network Club, Don't Berlin and Instagram Fakers.





last

Reality check. Calvin Klein's new ad campaign features the most prominent members of the Kardashian clan. Kim, Kendall, Kourtney and Khloé bare their midriffs, but Kylie is fully covered in every shot, fueling rumors about a baby bump. And while Kylie Jenner and Kim Kardashian already have their own make-up brands, Kourtney and Khloé recently applied to trademark terms including Kourt and Koko for their respective cosmetics lines.







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