Nov
 28
 2017



Ulrike

Hello,

Happy Tuesday and welcome back to The Spin! Yesterday marked the first time in history that sales volumes on Cyber Monday surpassed those of Black Friday. We also tell you what Harrods is doing to increase its appeal to wealthy Chinese customers, and where the US Secret Service sources the majority of its uniforms. Enjoy the read and feel free to share! Best, Ulrike



retail

Monday, Monday. Cyber Monday was good to US online retailers. Sales are estimated to have increased by 16.5 percent to an estimated $6.6 billion, making this the biggest Cyber Monday in the online shopping day's 12-year-history. Cyber Monday was launched in 2005 to promote eCommerce when most Internet users still suffered through slow dial-up modems. The term was first used in a press release by the National Retail Federation's Ellen Davis and Scott Silverman and stuck until today. This year's online price war saw Walmart.com closing in on Amazon, shrinking the gap to a mere 0.3 percent.


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Bold ambition. To make its business more appealing to Chinese customers, London's luxury department store Harrods has initiated a £200 million refurbishment spanning all 330 departments as well as eCommerce. After all, Chinese consumers now spend more at Harrods than British shoppers. The ambitious project has already started with the addition of food halls. As part of the redesign an entire floor will be dedicated to menswear with expansions planned for the beauty hall and the Fine Watch Room.


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Beyond digital. After years of emphasizing that it wouldn't open brick-and-mortar stores, online retailer Everlane is changing its stance. On December 2nd, the San Francisco-based company is going to open its first physical location on New York's Prince Street with a second location planned for San Francisco. Everlane founder Michael Preysman explains the move as a prerequisite to further national and international growth since he learned that customers want to touch a product before they buy it.





brands

Cash injection. London-based Neo Investment Partners has invested £30 million in Victoria Beckham, valuing the former Spice Girl's fashion company at £100 million. The cash injection is supposed to finance the luxury label's planned international expansion and eCommerce. In a separate move, the designer has partnered with Estée Lauder for a limited-edition make-up line.



Dressing Fighting Hawks. German sports brand Adidas has been named the official athletic brand for apparel and footwear for the Fighting Hawks at the University of North Dakota, assuring to supply their games programs with most inventive footwear. The university's men's hockey program is still locked in a contract with the Adidas-owned Reebok brand, with its groups expected to switch to Adidas the following year.





markets

Made in Mexico. Although the US Department of Homeland Security (DHS) requires the United States government to buy American products, most of the uniforms for the Secret Service have been made in Mexico over roughly the past three years. According to a report from the Government Accountability Office, the Berry and Kissell Amendments have been undercut by bureaucratic restrictions and international trade agreements resulting in 58 percent of DHS uniforms sourced overseas.





people

Adding on. Berlin-based online retailer Zalando has named (in German) Linus Glaser Managing Director for Germany. Glaser, who came to Zalando in 2011 from Spanish fast fashion retailer Mango, has been Zalando's Head of Austria and Switzerland since May 2016. With the addition of the German market he now oversees (in German) Zalando's most important region. Glaser takes over from Moritz Hau, who recently founded the energy provider Eigensonne.





last

On fire. This year, 15 tons of discarded clothing from H&M were part of the trash that Swedish power plant Malarenergi AB burned to power about 150,000 households. Possibly, H&M's controversial "Dogfight in Random Alley" sweatshirts will also find their way into the incinerator. Following petitions by PETA and Change.org, the offensive items have recently been removed from stores.







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