Nov
 27
 2017



Ulrike

Hello,

Welcome back to The Spin! Following a massive surge in online sales on Black Friday, today’s Cyber Monday is expected to become the largest online shopping day in history. We'll tell you all the details tomorrow. In the meantime, check out how retailers employ biometric surveillance to identify and track customers at their stores, and why a newly minted top model is taking on Victoria's Secret. Enjoy the read and feel free to share! Cheers, Ulrike



retail

Online's overtake. For the first time today, Cyber Monday is expected to overtake Black Friday to become the biggest online shopping day in history. During the first three weeks of November US shoppers have already spent $28.6 billion online, up 17.9 percent over last year's. Although many malls and stores pulled out (paywall) all the stops, brick-and-mortar shopping on Black Friday lost some of its luster with a 1 percent drop in foot traffic. On Black Friday, online sales surged 16.9 percent to $5 billion, and for the entire holiday season, online sales are expected (press release) to surpass $100 billion.


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Time is money. To keep their shipping costs down, several US retailers including Amazon and Macy's, have started offering perks to shoppers who opt for no-hurry delivery options during the holiday season. These offers come in response to the imposition of add-on fees by carriers like UPS, which expects to deliver 750 million packages during the holidays, for their services at peak delivery times.


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Online overture. Irish fast fashion retailer Primark, which only offered eCommerce via Amazon, Asos and Ebay in the past, is planning its own online concept. According to sources, its new Click&Collect initiative will allow (in German) customers to place orders online and pick up the merchandise in the company's brick-and-mortar stores. Primark is apparently already hosting internal Click&Collect workshops, but a specific launch date has not yet been set.





people

Like its 1999. Unabashed by last week's Strike Friday investors have propelled Amazon's stock by more than 2.5 percent to $1,186.00. Their optimism for eCommerce on Black Friday and Cyber Monday pushed Jeff Bezos' net worth over the $100 billion mark. This year alone, the Amazon founders' net worth has risen $33 billion, making him the first billionaire to reach a 12-figure net worth since Bill Gates hit the mark in 1999.





brands

Going co-ed. Joining Gucci, Etro, Missoni and Jil Sander, Italian fashion brand Salvatore Ferragamo will present (in Italian) both its womenswear and menswear collections in a so-called co-ed runway show at Milano Moda Donna. This show will also mark the debut of the womenswear line by Ferragamo's former Design Director for Footwear, Paul Andrew, who now oversees women's apparel, the entire accessory assortment and the brand image. Menswear continues to be directed by Guillaume Meilland.



From Rottendorf to Uppsala. German womenswear label Comma has opened (in German) its first Swedish store at the Gränbystaden shopping center in Uppsala. At the 177sqm store the label offers feminine business wear under the Comma label as well as casual wear under Comma Casual Identity. The S.Oliver-owned company, which wants to quickly expand in Sweden, currently operates 138 own and franchise stores in Germany, Austria, the Czech Republic, Russia, Iceland, Slovenia and Croatia. Plans for 2018 include expansion to France and Luxembourg.





tech

Who's that girl? To track and identify individual customers frequenting their stores, retailers are increasingly turning to biometric surveillance. Sensor and camera based facial recognition systems allow for the identification of visitors' age, gender and ethnicity and could potentially transform retail. In the next five years, the global facial recognition market alone is expected to grow (press release) from $4.05 billion to $7.76 billion.





last

Ask the Angels. While Victoria's Secret struggles to remain relevant in face of the body positivity movement, large size model Ashley Graham has been fueling controversy with critical comments on the brand's recent fashion show in Shanghai. In her related "Got my wings" post on Instagram, the top-earning model calls for more inclusivity, proudly strutting white angel wings and joining well-built girls like Rihanna #thickthighssavelives. Likewise, an Anti-Victoria's Secret runway show has been created to celebrate Angels of all body sizes.







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