Oct
 24
 2017



Ulrike

Hello,

Happy Tuesday and welcome back to The Spin! Today we check out, which Hollywood actress is adding some star power to Amazon's private fashion labels, and where French luxury brand Hermès just opened a flash-sale online store. The Harvey Weinstein scandal still ripples through the industry, inspiring an amendment to New York State's current anti-discrimination laws. Enjoy the read and feel free to share! Best, Ulrike



brands

Star power. Amazon is sprucing up its private label offerings with its first celebrity-driven fashion label. Dear Drew is a comprehensive lifestyle brand designed by Hollywood actress Drew Barrymore. The line offers apparel, loungewear, lingerie, handbags, jewelry, luggage and hair tools inspired by New York neighborhoods. Prices range from $28 to $248.


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Going outdoors. Munich-based TriStyle Group has bought (in German) the global trademark rights to German fashion brand Basler. Terms of the sale have not been disclosed. Basler went (in German) bankrupt last August and will no longer operate retail stores. TriStyle plans to relaunch the womenswear brand next winter, starting with a comprehensive outdoor collection.





markets

Flashing the watch. On October 23, Hermès has opened (in Chinese) its very first flash-sale online store. In partnership with tech giant Apple the French luxury brand is selling the Apple Watch Hermès Series 3 on WeChat in China, where mobile phones and telecommunication services are highly regulated. Chinese consumers can purchase the watch for approximately $1,506 - but might not get a signal: The Chinese government just decided to cut off (paywall) Apple Watch's eSIM-based independent connection services to new subscribers.



Soled socks. Stretchy sock sneakers have become the must-have item of the season. Originating with athletic brands, they have since been taken up by fast fashion retailers like Zara as well as international luxury brands like Balenciaga and Fendi, adding a whole new level of price points to the offerings.





retail

Clean closets. US luxury retailer Nordstrom is getting in on the trend to donate apparel. In cooperation with the Give Back Box service, Nordstrom allows customers to send used apparel to local charities like Goodwill at no cost. At Nordstrom.com or directly on Give Back Box, participants can obtain prepaid labels to send their packages via UPS or regular postal service. In addition, select Nordstrom stores have begun (press release) to collect used clothing in designated Goodwill bins.





tech

Bag check. As part of its digital first strategy, US luxury retailer Neiman Marcus has equipped its sales associates with iPhone technology that reveals their in-store customers' online browsing history. Linking online and offline, this new technology allows store personnel to make recommendations based on the products their customers have bought or just looked at in the past. A new custom software will soon enable associates to send personalized outfit suggestions to clients via text message.



Rise of the robots. Fashion's turn to robotics threatens (paywall) global low-cost workforces. One pioneer is Nike, whose shift to more automation is intended to lower costs while speeding up product development. Its collaboration with high-tech production companies like Flex and Grabit already resulted in greater automation of shoe production. For now, Nike wows to maintain its workforce, employing automation just to support growing sales.





last

Protection plan. Amidst the sexual harassment scandal around movie mogul Harvey Weinstein, New York State is working on an amendment to its anti-discrimination laws, specifically designed for the protection of models. Since models are often classified as independent contractors (with agencies merely functioning as advisors) they have few legal protections. The new bill is designed to require clients to provide contracts and offer venues for victims to file complaints.







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