Sep
 27
 2017



Ulrike

Hello,

Good morning and welcome back to The Spin! We start the day with a look at who's been eating into Nike's market share in the mega brand's homeland, and check out how Disney attempts to make store visits feel like a vacation. You might also be surprised at the volume and detailedness of data that dating apps like Tinder are able to collect from their users. Enjoy the read and feel free to share! Best, Ulrike



brands

Dropping the ball. Following a bleak outlook, shares of US sports giant Nike Inc fell more than 3.3 percent in after hour trading. Although Q1 earnings declined less than expected and sales in China surged 9 percent, a 3 percent sales drop in North America has dampened investors' spirits. In its home and largest market, the US sports giant is currently losing market share to competitor Adidas.


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Ralph's raid. Before entering the Indian fashion market next year, Ralph Lauren Corporation plans to rid the country of fake and counterfeit products, mostly under its Polo label. Last week, a slew of lawyers representing the New York fashion house conducted raids at a retail company, where they seized about 6,000 Polo items including jeans, shirts and T-shirts. As reported, Ralph Lauren is in talks with Aditya Birla Fashion and Retail to open branded franchise stores in India. The first Indian Ralph Lauren Home store opened two days ago in Delhi's Mehrauli district.



Red flags. Ivanka Trump, who has quietly amassed a slew of trademarks in China, has started to withhold information about her business partners in the region. According to the Associated Press, information that once routinely appeared in private trade tracking data has vanished, leaving the identities of almost all of her business partners unknown. Previously, some of the First Daughter's clothing has been exported through a company owned by the Chinese government and one company received export subsidies, possibly violating global fair trade rules. The brand is held by New York-based licensees G-III Apparel and Mondani Handbags & Accessories Inc and Marc Fisher Footwear.





markets

The end of the affair. As individual style is becoming more prominent in China, Chinese customers are losing (in Chinese) interest in big-name logos, ending two decades of label mania. An increasing number of consumers in the region are switching from luxury brands to unnamed and store merchandise. Currently, about 50 percent are open to no-name "low-key luxury" products. In addition, contemporary Chinese consumers are showing an unprecedented interest in local brands.





retail

Like a vacay. With interactive experiences and live streams of theme park events, the retail division of Walt Disney wants to bring the magic back into its stores to make a visit feel more like a vacation. The revamped stores offer a tighter assortment, with additional products including fashion items from brands like Coach available on Disney's website. The new approach is currently being tested (video) at stores in California, Nagoya and Shanghai with Munich and Miami scheduled to follow before the end of the year.



First India, then Europe. Russia's Concept Group has formed a 49/51 joint-venture with the Delhi-based Saamag Group to bring its popular kids retailer Acoola to India, which has one of the largest kids populations worldwide. By the end of 2018 at least ten Acoola stores are scheduled to open across Delhi, Mumbai and Bengaluru. The partnership should also expand Acoola's online presence, making it available on prominent e-commerce platforms like Myntra.com, Jabong.com and TataCliQ.com. The brand's future plans include an expansion to Europe.



Parallel universe. The long history of US retailer Sears reflects nearly everything that online giant Amazon is currently doing. From data mining and the transition from mail-order to brick-and-mortar retail to slashing prices to gain market share. Like Amazon’s start with books, Sears also began with just one product: watches. They both quickly evolved into an everything store. To avoid the same ending, Amazon should avoid Sears' two biggest mistakes - letting its stores get shabby and disregarding the next big disruptor.





last

Dubious date. Judith Duportail was curious. She wanted to see what kind of data the dating App Tinder had on her. So she asked. What she received was a more than she bargained for. Some 800 pages full of detailed information including personal info as well as long deleted Instagram images, Facebook likes, the age-range of men she was interested in, when she connected with who - and all of the 1,700 Tinder messages she had sent since 2013. Tinder does not only use this data to match people up, but also for targeted ads...







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