Sep
 19
 2017



Ulrike

Hello,

Welcome to your Tuesday edition of The Spin! Today we take a look at how Nike is catapulting leather into the 21st century and tell you which designer scored the highest number of digital engagements during New York Fashion Week. You might also be surprised to find out how the US plus-size market has been changing, who's responded and who has not… Enjoy the read! Best, Ulrike



brands

BCBG's back. Under its new ownership, the Californian fashion brand is ready for a new start. In June, the assets of bankrupt BCBG Max Azria Group were sold. Global Brands Group took over its operations, and Marquee Brands acquired the intellectual properties. The new collection (image gallery) under Creative Director Bernd Kroeber, who has been with the company since 2007, was presented during New York Fashion Week.



Well heeled. The shareholders of high-end shoemaker Jimmy Choo voted in support of the $1.2 billion takeover by New York fashion house Michael Kors Holdings. The acquisition grants Michael Kors access to the highly profitable luxury shoe market, and with its global infrastructure the company is likely to press ahead with Jimmy Choo’s international expansion.



Victoria's victory. Victoria Beckham collected (paywall) the highest number of digital engagements at the recent edition of New York Fashion Week. Instagram drove the majority of her 5.66 million social media engagements, which were fueled by the appearance of her son Brooklyn at her show. Calvin Klein followed with 2.9 million digital engagements, while Michael Kors scored third place with 2.2 million, thanks in part to the appearance of Kendall Jenner and Bella Hadid on his runway.





markets

Dry spell. Due to Britain’s exit from the European Union, England’s economy is expected to grow slower than other large European countries until the middle of 2018. Although interest rates are still low and profit levels relatively high, UK businesses have already begun to curb their investments while private households reign back on their spending. To encourage investments in sustainability, the British government has formed a “Green Finance Task Force” led by investors and financial institutions.





tech

From seaters to sneakers. Nike’s new Flyleather, made from ground leather scraps, polyester fibers and water, is supposed to revolutionize the sneaker industry. Developed with seat cover specialist E-Leather, the “cow skin of the 21st Century” is said to be 50 percent lighter and five times as durable as regular leather. For additional support it can be reinforced in specific areas.



Social numbers. Facebook has the highest US audience, with its Facebook Messenger application currently counting 1.3 billion monthly users. Therefore, 89 percent of social media marketers still consider Facebook the most valuable platform. But Instagram, Snapchat and Pinterest are catching up. While the fashion world currently loves Instagram Stories, Snapchat is the most popular among the age group of 13 to 17 year-olds.





people

Rumor has it. Three people are currently said (paywall) to be in the running for the position of creative director at Versace. The newest addition to the rumor mill is Louis Vuitton Men’s artistic director, Kim Jones, who’s still in a long-term contract with the French fashion house. The additional contenders are speculated (paywall) to be Givenchy’s former designer Riccardo Tisci and Off-White founder and DJ Virgil Abloh.





last

The new normal. American consumers have been getting heavier, but retailers have yet to catch up. While many brands including luxury designer Prabal Gurung have been offering sizes up to 22, most retailers typically back out at size 14, leaving the rest of the market to plus-size specialists like Lane Bryant or the Internet. Even Kmart, which is now calling its plus-size section “Fabulously Sized”, is receiving some backlash. After all, many larger sized women no longer perceive themselves as different.







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