Sep
 15
 2017



Ulrike

Hello,

Happy Friday and welcome back to The Spin! As Fashion Week is about to kick-off in London, eBay is planning to tackle the luxury market in collaboration with luxury e-tailer Spring. Meanwhile, rival Amazon is ready to ramp up its efforts in Mexico and India. In celebrity news, the Federal Trade Commission is currently taking a serious look at some headliners' endorsements deals on Instagram. Enjoy the read and have a great weekend. Cheers, Ulrike



markets

London calling. Today, more than 20 designers and brands including Paula Knorr, Shrimps and Ralph & Russo are going to kick-off London Fashion Week (Sept. 15-19). Fur protesters are already on standby, and the British Fashion Council warns not to wear any kind of fur until Monday. In addition to the usual suspects (designer list), there’s a slew of new brands waiting to be (re-)discovered.


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retail

Springtime at eBay. US online marketplace eBay has signed a partnership with well-funded luxury fashion platform Spring. Spring offers more than 200,000 items by about 1,500 designer and fashion brands including Akris, Michael Kors, Off-White and Zadig & Voltaire. The e-tailers plan to bring hundreds of these brands to a dedicated eBay boutique in a move to boost the marketplace’s fashion offer and help it catch up with Amazon and Walmart.



Get out of town! As retailers reframe their traditional retail stores into service and entertainment spaces, many outlets now co-function as community centers, work and gathering places. But Apple's decision to christen its retail stores “town squares” created an immediate backlash as some call it a farce.





tech

Amazon blinks. The US online giant is getting serious about fashion in India. One day after introducing its plan for a mega warehouse in Mexico, the company has announced a 4,000 m2 fashion “Blink” imaging studio in Gurgaon near Delhi. This would be the company’s third mega studio besides London (opened in 2015) and New York (2013). In addition to 16 high-tech photography bays, the facility offers creative space for endeavors like video-editing and the creation of editorial content.





people

New order. Just days before artistic director Olivier Lapidus is scheduled to show his debut collection for Lanvin, the French label reshuffled its management again. To assist in the decision making process, majority owner Shaw-Lan Wang has named former Lanvin executive Nicolas Druz as advisor. Current CEO and board member Michèle Huiban will return to her former position as Deputy Managing Director. Since long-time artistic director Alber Elbaz was fired in late 2015, the company has struggled with declining sales and losses.





brands

Celebrity crack-down. The US Federal Trade Commission (FTC) has sent letters to about 20 celebrities, requiring them to disclose if they have or had a “material connection” to brands whose items they promote on social media. Among the stars in the crosshairs are top model Naomi Cambell, actress Lindsay Lohan and singer Vanessa Hudgens. They have to respond by September 30th.



Kenzo's clowns. US Actress Natasha Lyonne had her directorial debut with a surrealist short film for Kenzo. “Cabiria, Charity, Chastity”, which was previewed during Fashion Week in New York, is an imaginary fashion drama. On her soul-searching journey, main character Chastity, who only speaks “gibberish”, meets a bunch of weird characters including a sad clown and a shadowy ringmaster.





last

Where're the briefs? To document the inner beauty of women, Italian lingerie brand Intimissimi shows (paywall) only fully dressed women in its new #insideout campaign. Photographed by Mario Testino, actress Dakota Johnson, model Irina Shayk, tennis pro Ana Ivanovic and author Ella Mills wear outfits typical for their profession - published next to an Intimissimi bra. As reported, Intimissimi is currently planning to expand in the US.







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