Jun
 16
 2017



Christoph

Hello,

Today we're talking about Nike's new initiatives to get things up to speed, another soon-to-be retail IPO in the UK and the US streetwear scene's strange obsession with children's breakfast cereals. I hope you enjoy the read – as well as the weekend. Cheers, Christopher



brands

Just fix it. Nike outlined plans yesterday to improve and reorganize its business, including laying off about 2 percent of its global workforce (approximately 1,400 people), cutting its style offering by 25 percent to speed up production times and rejigging its geographical market segments from six to four. It will also focus global attention to one dozen major cities in Asia, North America and Europe, which it forecasts will provide more than 80 percent of its growth until 2020. Nike shares fell 2 percent to $53.54 in wake of the announcement and analysts agree that Nike is facing rising competition from rivals such as Adidas, Puma and Under Armour.


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retail

Quiz thinks IPO is the answer. Glasgow-based women's fast fashion retailer Quiz is going public . The retailer, which operates 73 standalone stores and 167 concessions in the UK and Ireland and is present 19 countries through franchises or concessions, will be listed next month on London's Alternative Market, or AIM, in an IPO that is expected to be valued at £200 million (€229 million). The company said it intends to take on Peter Cowgill, the current chairman of JD Sports, as non-executive chairman upon the listing.





tech

#I'mAPaidPoster. Instagram is aiming for more transparency and authenticity with a new "Paid partnership with" tag that it will roll out in the coming weeks. It is designed so that viewers can easily separate paid promotions from genuine plugs and uphold US Federal Trade Commission guidelines which state that social media posters must reveal if they are being paid for their online endorsements.





people

New boss at Brioni. Nina-Maria Nitsche, who took over the creative direction of Maison Martin Margelia in 2009, was named the new creative director at Italian menswear brand Brioni yesterday by parent company Kering . It is the latest prominent staff change for the revered brand which welcomed new CEO Fabrizio Malverdi three months ago after the previous creative director, Justin O'Shea, departed in October 2016 after just half a year in that position.



Givenchy exhibition opens. A new fashion exhibition featuring 90 pieces by a 90-year-old fashion legend premiered yesterday at the Museum for Lace and Fashion in Calais, France. Running through New Year's Eve 2017, the show, "Hubert de Givenchy ," was curated by the iconic designer himself and focuses on his chic creations and longtime friendships with such famous clients as Audrey Hepburn and the Duchess of Windsor.



Jagger celebrates Volcom collab in LA. The day after the death of Anita Pallenberg, one of her father's and his bandmates' most famous muses , Georgia May Jagger, daughter of Mick, marked the American launch of her new collaborative capsule with street- and skatewear brand Volcom at and event in Los Angeles.





last

Designing Disney. Even the so-called "Mouse House" is getting into the fashion-based reality TV game. Starting today Disney will launch the series "Disney Design Channel: 'Frozen' Fashion," on its YouTube channel . Using a premise similar to "Project Runway," the show will track students at LA's Otis College of Art & Design as they compete to win a scholarship by creating a collection based on the Disney hit film "Frozen."



Loopy lenses. Froot Loops, the longstanding colorful and sweet kids' breakfast cereal produced by Kellogg's, enters the fashion game today with a limited edition sunglasses collection of brightly hued models produced in collaboration with street- and headwear brand Neff and retailing for $40 each. Retro cereals are also celebrated, served and sold at in-store snack bars at hip retail streetwear chain Kith, so apparently old-school, sugary cereals are indeed a thing in that world.







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